Essays about: "social media and business"
Showing result 21 - 25 of 470 essays containing the words social media and business.
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21. Reflections on the economic strategies of private museums. A comparative study of the private museums in Meteora.
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : The thesis examines the economic strategies which two private museums of Meteora, the Hellenic Culture Museum and the Natural History Museum of Meteora and Mushroom Museum implement, so as to grasp the economic strategies that private museums in Greece adopt. Utilizing Varbanova’s (2013) framework which places specific emphasis not only on the open-system theory as an efficient way to comprehend the macro-level challenges (in particular the economic crisis and Covid-19, which had been plaguing the two museums for a long time) and opportunities (as the ones that can result from the implementation of a particular legal status in the context of a given cultural policy), but also on the stakeholder and resource-dependence theories, which acknowledge the pivotal role that various actors and resources inside and outside an organization play in museums’ prosperity, the thesis analyzes previous literature that demonstrates economic strategies that (public and private) museums adopt, so as to secure their continuation and thriving. READ MORE
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22. Analysing CSR reporting over the years, company size, region, and sector through dictionary-based text mining
University essay from Högskolan Dalarna/Institutionen för information och teknikAbstract : As Corporate Social Responsibility (CSR) reports become more prevalent and systematised, there is a strong need to develop approaches that seek to analyse the contents of these reports. In this thesis, we present two valuable contributions. READ MORE
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23. The TikTok effect: How TikTok is shaping the way we consume music
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE
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24. EXPLORING THE IMPACT OF INFLUENCER MARKETERS ANDFOLLOWERS ON GHANAIAN TELECOMMUNICATION BRANDS
University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapAbstract : The telecommunication industry in Ghana forms one of the mainline business industries that play a key role in the country’s economic stability. At the heart of this industry are two giant brands; MTN and Vodafone, who hold sway on the market share. READ MORE
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25. How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: To investigate the role of algorithmic literacy in the case of TikTok, and how its strategic performance, including the challenges and associated ethical issues, affects global marketers. Methodology: Adapting a social constructivist approach, twelve qualitative semi-structured interviews with global marketers allowed us to gather deeper insights Theoretical perspective: In order to fulfill the above objective, the study looks at literature streams in social media algorithms and algorithmic literacy, as well as adopts scholarship in marketing ethics and socio-psychological concepts concerning consumer behaviour and decision making processes. READ MORE
