Essays about: "social media and customer relationship management"

Showing result 6 - 10 of 33 essays containing the words social media and customer relationship management.

1. 6. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
   Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

   Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE

3. 7. Social media marketing of SMEs in regional Sweden : A study of the automotive sales industry

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Robin Björk; Jesper Lindbom; Ville Piirilä; [2019]
   Keywords : ;

   Abstract : Abstract   Background The recent developments in technology have resulted in an emergence of social media platforms and they are now an essential part of everyday lives of consumers and businesses. Since a lot of companies utilize social media in their marketing activities, the marketing strategies of small and medium sized enterprises (SMEs) have changed from the traditional practises. READ MORE

4. 8. Acquiring customers through Social Customer Relationship Management : An explorative case study within the telecom industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Philip Andresen; [2017]
   Keywords : Social CRM; Social Media; Value Proposition; telecom industry; premium customers;

   Abstract : Social media is a rapidly rising phenomenon, providing new opportunities for consumers and businesses to communicate and share information. The development of social media has allowed for customer relationship management (CRM) to extend its area of use, coining the now common concept social CRM. READ MORE

5. 9. A study about Social Media Marketing for Local Grocery Stores : How Social media can be used to create a better customer relationship?

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Fahid Shah; Robert Sindakovski; [2017]
   Keywords : Local grocery stores; Customer relations; Marketing Mix; Social media marketing; Social media strategy;

   Abstract : The role of internet and the digitalized world are more relevant than ever before. The new phenomena of digital marketing has created a paradigm shift of existing marketing with new ways to market. Social media plays a significant role in this change, since it allows businesses to easily engage with its customers and to maintain relationships. READ MORE

6. 10. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel

   University essay from Högskolan i Jönköping/IHH, Informatik

   Author : Muhammad Saqib; [2016]
   Keywords : Social Media Marketing; Digital Marketing Channels; Customer Relationship Management and Customer Loyalty;

   Abstract : Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. READ MORE