Essays about: "social media and customer relationship management"

Showing result 21 - 25 of 33 essays containing the words social media and customer relationship management.

1. 21. Marketing and PR in Social Media : How the utilization of Instagram builds and maintains customer relationships

   University essay from Institutionen för mediestudier

   Author : Thamwika Bergström; Lisa Bäckman; [2013]
   Keywords : Instagram; marketing; public relations; PR; customer relationships; social media; social media marketing; mobile social media; smartphone; photo sharing;

   Abstract : With the rise of social media and the emergence of smartphones, new possibilities have arisen for companies to create and maintain customer relations. Today, customers expect companies to be represented on social media platforms. READ MORE

3. 22. Social Media and Relationship Management - a Study in the Business-to-Business Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Martina Juric; Marlena Sjöström; [2012]
   Keywords : Social media; Business-to-Business; Business Customers; Relationship Management; Marketing Communication.; Business and Economics;

   Abstract : Research question: How can business-to-business companies utilize social media in order to manage their established customer relationships? Purpose: The purpose of the thesis is to investigate the theoretical framework and case studies in order to gain an understanding for the advantages and disadvantages of social media in a relationship perspective. To be able to answer how business-to-business companies could employ social media in order to manage their relationships with their business customers. READ MORE

4. 23. Approaching Future Customer using Technological Advance in Hotel Industry

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Andrea Pisarova; [2012]
   Keywords : hospitality management; digital marketing; brand touch-point wheel; technology innovation; mobile communication; social media; Social Sciences;

   Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

5. 24. Relationship Management in the Banking Industry : The Use of Facebook

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Sandra Dobosz; [2012]
   Keywords : Bank; Customer Management; Social Media; Word-of-Mouth; Facebook; Relationship Marketing;

   Abstract : The economic situation and the improved technology weaken the bond be-tween banks and their customers. To adapt to the changing behavior of customers banks engage in Social Media with the aim to strengthen their relationship. However, Social Media may not have the expected effect on the banks’ customers. READ MORE

6. 25. Banks' Counteractions against Customers' Online Criticism

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Johanna Russo; Sara Pierre; [2012]
   Keywords : Bank; customer behavior; social media; dissatisfaction; online complaints; e-WOM; sCRM;

   Abstract : Abstract Title:             Banks’ Counteractions against Customers’ Online Criticism Date:             June 5, 2012 Institution:   School of sustainable development of society and technology, Mälardalen University Level:           Bachelor thesis in business administration, 15 ECTS Authors:       Sara Pierre and Johanna Russo                Tutor:           Carl G. Thunman Keywords:   Banks, social media, dissatisfaction, complaints, customer behavior, sCRM, and e-WOM Purpose:       The purpose of this thesis is to describe and analyze how, where and why customers criticize the banking sector through online platforms, how the banks choose to defend themselves and counter this criticism, and to what extent these complaints may proliferate if not dealt with. READ MORE