Essays about: "social networking sites thesis"

Showing result 11 - 15 of 41 essays containing the words social networking sites thesis.

  1. 11. Social Neworking Sites’ influence on purchase intentions : Qualitative study on their holistic influence on the users

    University essay from Umeå universitet/Företagsekonomi

    Author : Moritz Lang; [2018]
    Keywords : ;

    Abstract : This thesis treats the topic of how Social Networking Sites (SNS) influence the users’ purchase intentions. The topic is highly relevant as SNS receive more and more attention from brands which try to take advantage of the recent growth of the platforms and their ever-increasing popularity among people all around the world. READ MORE

  3. 12. Social media adoption and usage : A study within the industrial sector in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Madelene Sundlin; Mathilda Svensson; [2018]
    Keywords : Social media; social media adoption; business to business; industrial industry; social media usage;

    Abstract : Social media is considered an important marketing tool for B2B companies that are operating in the current decade (Andersson and Wikström, 2017; Brink, 2017; Itani, Agnihotri and Dingus, 2017). As social media has become a well-researched topic over the last decade, it has become more popular for businesses and individuals to use (Andersson and Wikstrom, 2017; Lacka and Chong, 2016; Michaelidou, Siamagka and Christodoulides, 2011). READ MORE

  4. 13. IF IT IS FREE, YOU ARE THE PRODUCT : An empirical study of users’ reasoning towards Facebook’s business model and ethics

    University essay from Umeå universitet/Företagsekonomi

    Author : Pauline Brideron; Frédéric Hussler; [2018]
    Keywords : Business model; Social networking sites; Facebook; Data monetization; Consumer reasoning; Consumer behavior; Business ethics; E-ethics;

    Abstract : This Master thesis studies the reasoning of users towards the monetization of their data as part of social networking sites’ (SNS) business model and takes into consideration the ethical dimension of businesses. As the Cambridge Analytica Scandal highlighted, people are concerned about how SNS use their data, especially when third parties are involved. READ MORE

  5. 14. Social media sentiment analysis for firm's revenue prediction

    University essay from Uppsala universitet/Informationssystem

    Author : Ioanna Dimadi; [2018]
    Keywords : Social media; Facebook; Twitter; Sentiment analysis; VADER; Linear regression;

    Abstract : The advent of the Internet and its social media platforms have affected people’s daily life. More and more people use it as a tool in order to communicate, exchange opin-ions and share information with others. However, those platforms have not only been used for socializing but also for expressing people’s product preferences. READ MORE

  6. 15. Efficient fuzzy type-ahead search on big data using a ranked trie data structure

    University essay from Umeå universitet/Institutionen för fysik

    Author : John Bergman; [2018]
    Keywords : Approximate string matching; Fuzzy search; Type-ahead search; String similarity;

    Abstract : The efficiency of modern search engines depends on how well they present typo-corrected results to a user while typing. So-called fuzzy type-ahead search combines fuzzy string matching and search-as-you-type functionality, and creates a powerful tool for exploring indexed data. READ MORE