Advanced search

Found 2 essays matching the above criteria.

1. 1. Learning by Gaming : Design and Evaluation of a Serious Game to Increase Energy Literacy

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Haris Vidimlić; [2023]
   Keywords : Serious games; Energy Literacy; Physicalization of Data; Game Mechanics; Thematic Analysis; Serious games; Energy literacy; Fysikalisering av data; Spelmekanismer; Tematisk analys;

   Abstract : This study explores the design and effectiveness of a serious board game aimed at promoting energy literacy in the context of residential energy consumption. With electricity consumption and energy conservation being highly relevant and pressing topics today, there is a growing need to address the lack of knowledge and awareness surrounding household energy consumption. READ MORE

3. 2. Online game design theories for interactive marketing : Gamification is not enough

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Beatrice Lundgren; [2017]
   Keywords : Interaction Design; Game Design; Gamification; Interactive Marketing; Player Types; Game Elements; Timing; Interaktionsdesign; speldesign; spelifiering; interaktiv marknadsföring; spelartyper; spelmekanismer; timing;

   Abstract : This research looks at how interactive marketing can become more motivating for customers by designing it as a full game, not only by adding some game elements like in gamification. The result of the research gives marketers an alternative and complementary way of incorporating game design in marketing. READ MORE