Essays about: "sponsor-stadium fit"
Found 1 essay containing the words sponsor-stadium fit.
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1. Naming Rights and Naming Wrongs. An analysis of football fan communities and their evolving attitude towards stadium branding practices
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This study seeks to provide an up-to-date analysis of how fandom communities perceive the stadium naming rights phenomenon. In order to gather empirical material which includes both a hypothetical and a retrospective perspective, the research is comprised of two independent cases. READ MORE
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