Essays about: "Stadium branding"

Found 3 essays containing the words Stadium branding.

  1. 1. Football franchise pricing – Finding the right valuation method while factoring in potential investment motivations

    University essay from Göteborgs universitet/Graduate School

    Author : Yan Felten; [2018-07-04]
    Keywords : Sport economy; Sport finance; Football economy; Football club valuation; Value drivers; Intrinsic value; Relative valuation; Price index; Investment motivation; Pricing rationales;

    Abstract : Sports franchises are mostly privately held businesses whose financial data does generally not match the quality standards of conventional businesses as they are not subject to audit and other accounting regulations. In this context, it remains unclear how investors proceed in order to find reliable franchise value estimates since a valuation method standard has yet to be established in this field. READ MORE

  3. 2. Naming Rights and Naming Wrongs. An analysis of football fan communities and their evolving attitude towards stadium branding practices

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alberto Cordenons; Georgi Stoimenov; [2017]
    Keywords : trade-off; topophilia; coping mechanism; anchoring theory; resistance triggers; authenticity; corporate sponsorship; naming rights; Stadium branding; sponsor-stadium fit; Business and Economics;

    Abstract : This study seeks to provide an up-to-date analysis of how fandom communities perceive the stadium naming rights phenomenon. In order to gather empirical material which includes both a hypothetical and a retrospective perspective, the research is comprised of two independent cases. READ MORE

  4. 3. Brand consistency : A case study of Stadium

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Charlotte Hedin; Britta Balogh; [2011]
    Keywords : brand consistency; branding; brand identity; brand image; relationship marketing; customer loyalty; brand communities; additional value; retail; sports chain;

    Abstract : A brand has to communicate to its customers in a consistent way to achieve a strong position and to distinguish from competitors on today’s market. Many companies operate and offer their products and services on the current market in physical and virtual environments. READ MORE