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Showing result 1 - 5 of 6 essays matching the above criteria.

  1. 1. Motivation bakom sponsring : en fallstudie ur sponsorernas perspektiv

    University essay from SLU/Dept. of Economics

    Author : Fredrik Barnekow; Oscar Wallmark; Heini Mansikkamäki; [2018]
    Keywords : sponsring; motivation; varumärkeskännedom; image; relationer; varumärkesassociation;

    Abstract : Nästan alla människor har någon gång kommit i kontakt med sponsring. Vi ser välkända logotyper från stora företag i samband med idrottsevenemang, konserter och liknande tillställningar. Vid första anblick kanske det inte verkar anmärkningsvärt, lite logotyper utspridda vid olika event. READ MORE

  2. 2. Intersport and their sponsored events - A case study of sponsorship relations

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Johanna Liikamaa; [2016]
    Keywords : sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

    Abstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE

  3. 3. SUPPLY CHAIN FINANCE A Buyer-Centric Supplier Payables Financing Initiative

    University essay from Lunds universitet/Produktionsekonomi

    Author : Martin Jemdahl; [2016]
    Keywords : Technology and Engineering;

    Abstract : With an increased importance of working capital management and supply chain risks, supply chain finance has gained an increasing interest from organizations across the world. A buyer-centric supply chain finance solution can create a ‘win-win’ situation for buyers and suppliers, by allowing buyers to extend payment terms and suppliers to get payments in advance. READ MORE

  4. 4. Sponsorship within eSports: Examining the Sponsorship Relationship Quality Constructs

    University essay from Göteborgs universitet/Graduate School

    Author : Xen Chalmet; [2015-07-08]
    Keywords : eSports; Electronic Sports; Sponsorship; Relationship; Trust; Commitment; Satisfaction;

    Abstract : AbstractLittle research has been conducted towards eSports, and even less in examining the relationship between eSport entities and sponsorship. Sponsorship within eSports has seen a vast increase in recent years, bringing a whole new dimension to the notion of professional gaming. READ MORE

  5. 5. Everything's buyable : a case study on sponsorship's effect on business relation development

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Tobias Johansson; Björn Persson; [2010]
    Keywords : Sponsorship; business relation development; trust; commitment; sincerity; credibility; reputation.;

    Abstract : All around the world companies spend huge amounts of money on sponsorship, and during the past decades sponsorship has experienced a significant growth, and is also predicted to play an even more significant part as a marketing tool in the future. However, previous research on sponsorship has in general emphasized its effects on individuals. READ MORE