Essays about: "statement of problem of sales promotion"
Found 1 essay containing the words statement of problem of sales promotion.
1. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.University essay from Högskolan i Skövde/Institutionen för teknik och samhälle; Högskolan i Skövde/Institutionen för teknik och samhälle
Abstract : Background:The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE