Essays about: "store attractiveness"

Showing result 1 - 5 of 13 essays containing the words store attractiveness.

  1. 1. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Stenmark; Klaudia Urda; [2023-07-03]
    Keywords : sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

    Abstract : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. READ MORE

  3. 2. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  4. 3. CAN GOLD SERVE AS A HEDGE AGAINST UNCERTAINTY? : A study on the gold price dynamics and its role as a safe haven asset

    University essay from Umeå universitet/Nationalekonomi

    Author : Nadja Jakobsson; [2022]
    Keywords : ;

    Abstract : Gold’s ability to retain its real value in times of uncertainty and financial turmoil has long been of interest to investors and central banks worldwide. Gold has historically been used as a monetary means due to its store of value and in the early days, gold coins were used as a currency. READ MORE

  5. 4. The Retail Evolution and Urban Transformation: An analysis of challenges, social implications, and municipal adaptation in Malmö City

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Michaela Brynhildsen; [2021]
    Keywords : Retail; Structural Transformation; Urban Development; Social Interaction; Malmö City; Social Sciences;

    Abstract : In the last decade, news reports about an overall doomed brick-and-mortar retail landscape have grown. The field of commerce has experienced a digital boom, causing an increased shift of businesses from traditional brick-and-mortar retail to the internet. READ MORE

  6. 5. The Physical Store Experience : A qualitative study on how in-store experiences influence store attractiveness

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Hanna Fors; Johanna Hyllander; [2020]
    Keywords : Experience economy; experience; economy; shopping motivation; customer experience; experience economy 4E construct; perceived experiential value; customer satisfaction; store attractiveness;

    Abstract : Today, brick-and-mortar retailers are facing changes, as we are moving away from a service economy towards an experience economy. These changes reshape customers´ preferences. Reatilers have shown an inability to adapt to these changes, indicating that there is a need for further insights on the subject. READ MORE