Essays about: "strategic management bank"

Showing result 26 - 30 of 31 essays containing the words strategic management bank.

1. 26. The Internationalization Process of SMEs : A Comparative Study between Pakistani and Swedish SMEs.

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Wasim Ahmad Tahir; Faisal Mehmood; [2010]
   Keywords : SMEs; Internationalization Process; Resource-Based Factors; Uppsala Internationalization model; Innovation-related model; External support;

   Abstract : This master dissertation focuses on the challenges and strategies for SMEs in the internationalization process. Particularly it focuses on perceived challenges from resource-based view. In order to describe the challenges, the study focuses on those resources that SMEs needed in the initial stage of the internationalization process. READ MORE

3. 27. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Frank Kojo Kuranchie; [2010]
   Keywords : Customer relationship management; customer relationship marketing; customer retention.;

   Abstract : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. READ MORE

4. 28. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Daniel Nukpezah; Cephas Nyumuyo; [2009]
   Keywords : Service quality; customer satisfaction; competitive pricing price satisfaction ; customer loyalty; brand image and reputation; customer switching; profitability; market share; SERVPERF; SERVQUAL;

   Abstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE

5. 29. Project Portfolio Management Practices for Innovation – A Case Study at ABN AMRO - Brazil

   University essay from Handelshögskolan vid Umeå universitet

   Author : Priscilla Stadnick; [2008]
   Keywords : Project portfolio management; innovation; financial industry;

   Abstract : Project Portfolio Management is a tool for effective resource allocation, for the selection of those projects with the highest potential to become tomorrow’s new product and service winners. The accurate implementation of project portfolio methodology is ultimately linked to sound innovation management practices. READ MORE

6. 30. Capital Structure Decision : A case study of SMEs in the road freight industry

   University essay from IHH, Redovisning och finansiering

   Author : Andreas Ritterfeldt; Malin Jidéus; Pernilla Franck; [2007]
   Keywords : Capital structure decision; Road freight industry; SME; Financial risk;

   Abstract : Companies need capital in order to run their business, do necessary investments and grow larger. These actions are combined with high costs where both internal and external financing might be appropriate. Capital structure is the relation between debt and equity. In this thesis we have focused on the decision behind the capital structure. READ MORE