Essays about: "strategic management process and SMEs"

Showing result 11 - 15 of 26 essays containing the words strategic management process and SMEs.

  1. 11. Managing service innovation in SMEs – identified barriers and a two-node innovation process

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Dann C. Haimovitch; [2015]
    Keywords : ;

    Abstract : The service sector is steadily increasing in the worldwide economy, but still, innovation research mainly focuses on tangible products and systems. The purpose with this thesis is to contribute to the blurry boundary between research on product development and service development, by identifying barriers to manage a service innovation process and specifically how a service innovation process shall be adapted to Small and Medium Enterprises (SMEs) providing Knowledge Intensive Business Services (KIBS). READ MORE

  3. 12. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

    Author : Johan Elgh; Felix Nyberg-Åslund; [2015]
    Keywords : Brand management; B2B; IMC; Internationalisation; Marketing; SME;

    Abstract : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. READ MORE

  4. 13. SME business analysis. : A railway case study

    University essay from KTH/Industriell produktion

    Author : Yashar Entezarghofran; [2014]
    Keywords : ;

    Abstract : The purpose of this thesis is to study and investigate one department of a SME -active intechnical documentation at railway industry-on the challenges of applying and implementing some strategic management tools on its organization. To understand these challenges, a business planning process has been designed, implemented and documented during the thesis. READ MORE

  5. 14. Strategic Management for SMEs and Networking Intelligence as a facilitator for growth

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Kristin Burrescia; Joel Pousette-Falk; [2014]
    Keywords : Networking; Networking Intelligence NI ; Clean Tech; Strategic Implementation; Internationalization; Cognition; Effectuation; Policy; Nätverkande; Nätverkande Intelligens NI ; Miljöteknik; Strategisk Implementering; Internationalisering; Kognition; Effektuering; Policy;

    Abstract : The need to manage an unpredictability and to defuse uncertainties in the market is of great interest for SMEs, especially since many actors are forced to interact almost instantly upon inception. The strategic management of SMEs, within a networking context and through their internationalization process, is the primary focus of this research paper. READ MORE

  6. 15. Business development in a growth perspective : Barriers to growth in SMEs

    University essay from Umeå universitet/Företagsekonomi

    Author : Fredrik Lemar; Najmoddin Nekzada; [2014]
    Keywords : ;

    Abstract : This is an attempt to approach growth dynamics within small business by the identification and systemization of business developmental implications. We here try to conceptualize the term and concept business development by means of its constituents and its contextualized impact with regards to SME prospering. READ MORE