Essays about: "strategic management process and SMEs"

Showing result 6 - 10 of 26 essays containing the words strategic management process and SMEs.

1. 6. Aligning BI with Corporate Strategy in SME : A case study based on the BISC Framework

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Nenad Vukovic; [2020]
   Keywords : business intelligence; balanced scorecard; SMEs; businesses performance management; corporate strategy; decision-making;

   Abstract : According to research findings, SMEs are continuously faced with unexpected changes within their operating environment. The rapid development of technology master’s new competitors, new products and markets which creates a source of uncertainty for these organisations. READ MORE

3. 7. Do Leaders Prioritise Crisis Preparedness? : A study of how leaders can affect the level of crisis preparedness in SMEs

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Lena Hussmann; Jonna Schippert; [2019]
   Keywords : Crises; Crisis; Crisis Management; Crisis Preparedness; Crisis Readiness; Leaders; Management; SMEs;

   Abstract : Background: Crisis and crisis management is a research topic that since the 1980s has gotten increasing amounts of attention in research. A crisis refers to an event that may have severe effects on an organisation's survival, making it important to know how to prepare for them. Interest in research about crisis preparedness has been growing. READ MORE

4. 8. Exploring marketing activities to strengthen brand equity within an SME : a case study on the company PAUL och THOM

   University essay from SLU/Dept. of Economics

   Author : Kim Meyer; [2018]
   Keywords : branding; brand building; brand equity; brand management; marketing;

   Abstract : Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. READ MORE

5. 9. CSR Integration in SMEs : An Exploratory Study of Corporate Sustainability and Corporate Social Responsibility in SMEs in the Nordic Countries

   University essay from Umeå universitet/Företagsekonomi

   Author : Vasilia Gainulina; Anton Setiawan; [2017]
   Keywords : Corporate Social Responsibility; Corporate Sustainability; CSR Integration; Small and Medium-Sized Enterprises; CSR in SMEs; Mixed Methods; CSR Stage Model;

   Abstract : The importance of addressing the topic of sustainable development has been widely acknowledged, and the researchers call for future studies that would develop new perspectives on integrating sustainability in the business context. Currently, most of such studies focus on large companies, whereas it has been shown that the impact of SMEs on the economy, the society and the environment is also significant. READ MORE

6. 10. Strategic Renewal: Implications on Competitive Advantage : A case study of an innovative SME in a growing industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Davis Dislers; Grete Keskula; Mila Kostadinova; [2016]
   Keywords : strategic renewal; competitive advantage; sustained competitiveness; innovative SME; growing industry;

   Abstract : Purpose: The purpose of this thesis is to explore the process of strategic renewal implementation within an innovative SME operating in a growing industry, and the implications on its competitive advantage. In addition, the study seeks to identify the main causes of strategic renewal within this context. READ MORE