Essays about: "strategic network"

Showing result 21 - 25 of 248 essays containing the words strategic network.

  1. 21. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gregor Lamprecht; Timo Huber; [2022]
    Keywords : Transport as a Service; Internationalisation; Market Entry; International Expansion; Expansion Framework; Transport Industry; Road Freight Industry; Growth Strategy; Servitization; Transport as a Service; Internationalisering; Marknadsinträde; Internationell expansion; Expansionsram; Transportbranschen; Vägfraktbranschen; Tillväxtstrategi; Servitization;

    Abstract : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. READ MORE

  2. 22. Diffusion of innovation through the Bowling Alley Strategy : Using ANT to examine ICT adoption among skilled construction labor SMEs

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : boban stjepanovic; Jonas Andersson Thordeman; [2022]
    Keywords : ;

    Abstract : Introduction One industry that has fallen behind regarding ICT adoption is the SCL industry, due to the complex environment and several identified determinants. There is a gap within ICT-research in Sweden, especially in the SME-SCL industry in recent years, indicating there is a need for further research from an organizational perspective. READ MORE

  3. 23. Systemic intermediaries and transformative climate governance capacities in cities : A case study of the Strategic Innovation Programme Viable Cities

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Therése Fahlgren; [2022]
    Keywords : Intermediation; climate governance; transformative capacity; climate neutrality;

    Abstract : The role of intermediation in the development of transformative climate governance capacities in cities is insufficiently examined, which is concerning given that research on transformative climate governance  has shown low degrees of  actual capacity on-the ground. As transformative climate governance is produced in the relational activities of urban stakeholders, the potential role intermediary actors can play in strengthening transformative governance capacities in cities warrants in-depth investigation. READ MORE

  4. 24. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olle Lagerqvist; Daniel Carlsson; [2022]
    Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

    Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

  5. 25. The Influence of Market Dynamics on Business-to-Business Platform Service Pricing : A Case Study in the Spirits Industry

    University essay from Uppsala universitet/Industriell teknik

    Author : Andreas Nygren Ålander; Vilhelm Simoni; [2022]
    Keywords : business model; digital service; platform service; two-sided platform; multi-sided platform; pricing strategy; business-to-business; platform strategy; network effect; market dynamics;

    Abstract : Digitization of business has evolved business strategies and models. Companies have found new ways of value creation and consequently innovated monetization. A prominent area where this can be seen is within platform services, which lacks business-to-business research. Knowledge contribution in this area is therefore warranted. READ MORE