Essays about: "strategic question and research question"

Showing result 26 - 30 of 322 essays containing the words strategic question and research question.

  1. 26. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jenny Larsen; Astrid Johansson; [2023]
    Keywords : NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

    Abstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE

  3. 27. Development of dynamic managerial capabilities to facilitate an automotive company’s digital transformation : A case study at Volvo Group

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Frida Johansson; Celina Oberhauser; [2023]
    Keywords : Digital Transformation; Digitalization; Dynamic Managerial Capabilities; Dynamic Capabilities; Automotive Industry;

    Abstract : Background: IT has been reshaping competition and strategy for decades. However, the current wave of IT-driven competition is distinct from previous ones. As new digital technologies have a disruptive effect, organizations must adapt to remain competitive. READ MORE

  4. 28. 5G Technological Innovation: Advantages and potential consequences in developing Smart City

    University essay from Uppsala universitet/Industriell teknik

    Author : Md Munsur Uddin; [2023]
    Keywords : Technological Innovation; 5G enabled Technologies; Smart City; Advantages; Potential Consequences;

    Abstract : The purpose of this research is to study the advantages of 5G technological innovation in the development of smart cities, i.e., to find out in what way this technology plays the main driving force of other relevant technologies essential to developing smart cities. READ MORE

  5. 29. Crisis Management in Theory and Practice: How and Why Organizations Work the Way They Do

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linus Johansson; Lukas Pihl; [2023]
    Keywords : crisis management; traditional crisis management; resilience; robustness; antifragility; contingency theory; Scandinavian institutionalism; organizational types;

    Abstract : We live in a turbulent environment in which the unpredictability of crises is unprecedented. Following this, crisis management literature has shifted from traditional planned and process-based approaches to contemporary concepts that emphasize reactivity. READ MORE

  6. 30. Employee preferences in preparing for a change - A case study of strategic project implementations

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Alfons Hallgren; Maja Svensson; [2023]
    Keywords : Employee; Managers; Project Lead; Top Management; First-line managers; Employee preferences;

    Abstract : As market conditions constantly change in today's competitive landscape, businesses must invest in organizational changes to stay relevant. Despite the high frequency of change projects worldwide, multiple sources state that 70% of all change projects fail. READ MORE