Essays about: "target markets"

Showing result 11 - 15 of 187 essays containing the words target markets.

  1. 11. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Rundlöf; Victoria Öberg; [2023]
    Keywords : Consumer behavour; Marketing;

    Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

  3. 12. Assessing the Benefits of Fossil-Free Gas Turbines in Distribution Networks : A Case Study in Västerås

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Fredrik Hansell; Axel Vällfors; [2023]
    Keywords : Gas turbine; power system stability; balancing markets; hydrogen; eMethanol; Gasturbin; kraftsystemstabilitet; balansmarknader; vätgas; e-metanol;

    Abstract : As the share of weather-dependent renewable electricity production increases, the demand for power system flexibility grows. In the Swedish power system, gas turbines have historically been utilised for back-up power generation. READ MORE

  4. 13. Cultural differences in the cross-border M&A between Japanese and Swedish companies - A qualitative research on the influence of cultural differences and how the differences are addressed in cross-border M&A between Japanese and Swedish companies

    University essay from Göteborgs universitet/Graduate School

    Author : Anastasiia Chernova; Sueun Jeon; [2022-07-05]
    Keywords : cross–border M A; cultural clashes; organizational culture; Sweden; Japan; national culture; integration; post–acquisition; pre-acquisition;

    Abstract : Cross–border M&As are one of the most widespread entry modes for organizations to enter new markets, and the number of cross–border M&As is expected to increase in the future. Considering the process involves companies from different countries, the cultural aspect is crucial. READ MORE

  5. 14. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

    University essay from SLU/Dept. of Forest Economics

    Author : Eric Lwin; [2022]
    Keywords : collaboration; innovation; service ecosystem; institutional logic; business administration;

    Abstract : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. READ MORE

  6. 15. Why and Where are Companies engaging in Merger and Acquisitions : Buy their way to the top

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Pontus Nordström; [2022]
    Keywords : Acquisitions; Synergy; Publicly Traded Companies; Merger and Acquisitions; BRICS;

    Abstract : As the global markets are becoming increasingly competitive, companies need to find a way to maintain their relevance and competitiveness. Studies have found that companies engaging in Mergers and Acquisitions are more likely to remain competitive. READ MORE