Essays about: "target markets"

Showing result 21 - 25 of 187 essays containing the words target markets.

1. 21. Examination of Strategic Management Accounting Techniques among SMEs (Perception of the Usefulness, Adoption, and Outcomes) : A multiple Case Study of SMEs in the Food Processing Industry in Nigeria

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Muhammad Naveed Akhtar; Kayode Olumide Eniodunmo; [2021]
   Keywords : Strategic Management Accounting Techniques; Small and Medium Scale Enterprises; Food Processing Industry of Nigeria;

   Abstract : Purpose: This thesis examines the perception of the usefulness of SMAT, its adoption, and expected outcomes among SMEs in the food processing industry of Nigeria. Research Questions: Three research questions have been addressed in this thesis; (1)What is the perception of the usefulness of SMAT among SMEs in the food processing industry in Nigeria? (2) What leads to SMEs adoption of SMAT (antecedents) among SMEs in the food processing industry in Nigeria? and (3) What outcomes (consequences) are believed to result from using SMAT among SMEs in the food processing industry in Nigeria?  Methodology: Qualitative studies are employed to handle empirical data gathering by semi structural interviews from four SMEs in the food processing industry in Nigeria. READ MORE

3. 22. Growth through acquisition in the context of small high-growth firms

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Mihnea-Andrei Ragea; Levi Bill Farrand; [2021]
   Keywords : acquisition growth SMEs; high-growth SMEs; small firms;

   Abstract : Acquisitions are a powerful tool to achieve growth, enter new markets, and expand capabilities. Yet research into the decision to acquire, and its implementation process, has predominantly focused on large established firms. READ MORE

4. 23. Value-Adding Factors for Connected Entrances in the Smart Building Market

   University essay from Lunds universitet/Innovationsteknik

   Author : Victor Lagerfors; Arvid Ekblom; [2021]
   Keywords : smart buildings; Internet of Things; automatic entrances; connected entrances; Assa Abloy; value proposition design; Technology and Engineering;

   Abstract : The building industry, like many others, are currently experiencing the effects of the digitalization, and the increased spread of smart buildings is a result of this. Much research has been done on smart buildings and their predecessors intelligent buildings, but there is limited research available on how entrance systems should be designed for smart buildings, especially regarding their connected functionality. READ MORE

5. 24. How do SPACquisitions Perform?: Empirical Evidence on Post-Merger Performance in SPAC 3.0

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rune Nicholas Christoffer Wikman; Jie Yang; [2021]
   Keywords : Special Purpose Acquisition Company; SPAC; Post-merger performance; Moral hazard; Initial Public Offering; Double Selection Lasso; Business and Economics;

   Abstract : Special Purpose Acquisition Companies (“SPACs”) provide targets with an alternative route to the public markets and have grown significantly in popularity in recent years. The existing literature on SPAC performance, which predominantly examines the previous generation of SPACs (pre-2010), reveals that the market tends to react positively to acquisition announcement, while post-merger performance tends to be poor on average. READ MORE

6. 25. Internationalization and its role in the utilization of Influencer Marketing within Business

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Victoria Näsberg; [2021]
   Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

   Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE