Essays about: "the importance of culture in international marketing"

Showing result 21 - 23 of 23 essays containing the words the importance of culture in international marketing.

1. 21. Services marketing in a cross cultural environment : the case of Brazil

   University essay from Institutionen för ekonomi

   Author : Philip Hachmeister; Andrian Satrio; [2009]
   Keywords : international services marketing; adaptation; standardisation;

   Abstract :    ABSTRACT   Aim: Despite the domestic and international importance of services the research about the internationalization of services it is limited. Compared to products, services differ in nature. READ MORE

3. 22. Reaching the Japanese Tourist - A qualitative study investigating Australian Tourism Companies’ promotional efforts on the Japanese market

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Mari Pettersen; Sara Norman; [2008]
   Keywords : Japan; Promotion; Culture; Tourism;

   Abstract : The purpose of this study is to investigate promotion within the tourism industry on the Gold Coast, Australia, focusing on tourism companies’ promotional efforts on the Japanese market. The aim is to answer the question ‘How can Australian tourism companies effectively promote themselves on the Japanese market?’ through five specific research objectives: (1) to get a better understanding of tourism- and attraction marketing, (2) to get familiar with the characteristics of the Japanese tourist and their travel patterns, (3) to investigate which factors in regards to culture, are influencing the tourism companies’ promotion in Japan, (4) to identify critical success factors for successful promotion of Australian tourism companies on the Japanese market, and (5) to identify similarities and differences between small and large companies when it comes to tourism promotion on the Japanese market. READ MORE

4. 23. Gothenburg´s Image as a Tourism Destination

   University essay from Göteborgs universitet/Graduate Business School

   Author : Nan Chen; Hsin Hsin Pan; [2007-07-19T08:03:16Z]
   Keywords : destination image; Gothenburg; typical tourists; sport tourists; importance-performance analysis; image attributes; image branding;

   Abstract : Destination images are critical to the success of tourism destinations, because they influence both the decision-making behaviour of potential tourists and satisfaction levels regarding the tourist experience. Gothenburg should possess a prominent destination image and distinctive brand in order to gain success in the international market and in today’s increasingly tough global competition. READ MORE