Essays about: "the importance of culture in international marketing"

Showing result 16 - 20 of 23 essays containing the words the importance of culture in international marketing.

  1. 16. A study of factors affecting a firm’s global brand name strategy

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Mélissa Bever; Stéphanie Lallemand; [2011]
    Keywords : ;

    Abstract : In the past few years, the importance of global brand names has increased significantly for  companies in the global market, global brand names are now considered as a fundamental  constituent of the marketing field. The brand name represents a strong impact in the success  of a product or service. READ MORE

  3. 17. Investigating Brand Building in SMEs: A study on how brand building can enable the internationalisation of Swedish SMEs

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Victoria Senkpiel; Janine Woithe; [2011]
    Keywords : Brand Building; SME; Entrepreneurial Marketing; Internal Capabilities; Internationalisation;

    Abstract : There appears to be a wide recognition domestically in Sweden that small companies need to grow for the Swedish economy to be sustainable in the long term. Supplying products and services that the market wants no longer entails taking a purely domestic perspective; in fact it requires an international outlook from the outset. READ MORE

  4. 18. Standardizing or adapting the marketing mix across culture : a study case: Agatha

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Elise Meyer; Ingrid Bernier; [2010]
    Keywords : ;

    Abstract : Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Culture, international marketing, marketing strategies, standardization and adaptation Purpose: Compare two strategies, standardization and adaptation, to show how companies manage cultural differences. Method: Our research method is a descriptive one. READ MORE

  5. 19. The Value of Feedback : Improvements based on the Voices of Customers & Dealers

    University essay from Handelshögskolan BBS

    Author : Jacqueline Matschke; Heidi Pedersen; [2009]
    Keywords : Customer Focus; Dealer Partnerships; Encouragement; Expectations; Feedback; Internal Marketing; Knowledge; Monitoring; Motivation; Organizational Culture; Organizational Learning; Quality; Recognition; Relationships; Role Models; Satisfaction;

    Abstract : This thesis investigates the utilization of customer and dealer feedback within organizations. Only few companies seem to fully exploit the valuable information they receive on customer and dealer opinions and preferences. READ MORE

  6. 20. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE