Essays about: "the importance of fashion"

Showing result 6 - 10 of 158 essays containing the words the importance of fashion.

  1. 6. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Kimia Emami; Andrea Makarová; [2023]
    Keywords : Visual Framing; Framing of Specificity of Terms; E-commerce; Sustainability; Fashion; User Experience Design;

    Abstract :  Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. READ MORE

  3. 7. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

  4. 8. Wheelchair Users Relationship to Clothing : A Study of Incorporating Adaptive Clothing in the Fashion Industry, with an Investigation of Adaptive Trousers and its Functional, Aesthetic and Socio-Psychological Qualities

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Kajsa Wallman; Sarah Enocson; [2023]
    Keywords : Adaptive clothing; wheelchair; adaptive trousers; inclusive design; product development; aesthetic perception;

    Abstract : This study investigates the functional and aesthetic needs in adaptive clothes, with emphasis on trousers for wheelchair users. A pair of trousers were provided by Design by Björk to be investigated and distinguish if the desired consumers' needs are met. READ MORE

  5. 9. Beyond Pixels: Unveiling the Dangers of Feminized Virtual Avatars in Fashion : A Critical Visual Analysis of Shudu Gram and Miquela Sousa

    University essay from Linköpings universitet/Tema Genus

    Author : Robin Naomi van Halteren; [2023]
    Keywords : feminized virtual avatars; postcolonial theory; intersectionality; critical visual analysis; the Exotic Other;

    Abstract : This research focuses on the use of feminized virtual avatars (FVAs) in the fashion industry and explores the risk of using FVAs for the appropriation and exploitation of marginalized communities and identities. Through a critical visual analysis of the virtual avatars Shudu Gram and Miquela Sousa, this study analyzes how they are made to represent gendered and racialized women’s bodies. READ MORE

  6. 10. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Alexandre-Nikos Pociello i Palau; [2023]
    Keywords : Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

    Abstract : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. READ MORE