Essays about: "thesis about new product development strategy"

Showing result 1 - 5 of 26 essays containing the words thesis about new product development strategy.

  1. 1. A Meta-narrative Review of Recent Advancements in Material Footprint Methodologies

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : John Henry Nylén; [2023]
    Keywords : ;

    Abstract : The circular economy is a strategy that aims at closing material loops and lower resource consumption. Resource use indicators, like the material footprint, can play an important role in this transition. READ MORE

  3. 2. The TikTok effect : A case study on emotional marketing through social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Camila Daniela Vasquez Rodriguez; [2022]
    Keywords : Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

    Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE

  4. 3. The Development of Capabilities for Servitization from a Dynamic Capability Perspective : a single-case study within the context of product-oriented servitization

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Jacob Brandin; David Hugne; [2022]
    Keywords : Servitization; Dynamic Capabilities; Service Strategy; Product-Service Systems; Product-Service Orientation; Organizational Transformation; Capabilities for Servitization; Capabilities;

    Abstract : Purpose – The purpose of this master thesis was to extend the understanding of the capabilities needed to enable the organizational transformation required throughout the servitization process. This research aims to identify what capabilities for servitization were important for the case company and understand how these capabilities were developed by adopting a dynamic capability perspective. READ MORE

  5. 4. The role of trial runs in manufacturing : A case study at a packaging company

    University essay from Linköpings universitet/Industriell miljöteknik

    Author : Anspach Emy; Jensen Johanna; [2022]
    Keywords : manufacturing; trial runs; packaging; strategy; product development; production;

    Abstract : As the world puts increasing demands on sustainability, each organization has a responsibility to act, not only for its business to stay relevant but also for the world. It is possible to work towards sustainable development by replacing fossil-based materials with renewable and recyclable materials. READ MORE

  6. 5. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

    University essay from Göteborgs universitet/Graduate School

    Author : Xiaoxi Hu; [2021-07-08]
    Keywords : VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

    Abstract : Background & Purpose: Supply chain management (SCM) has become a hot topic in the current global competitive markets that drives many companies to explore, especially in inventory management. Vendor Managed Inventory (VMI) as an SCM method enables all participants in the supply chain to achieve rapid development and obtained huge benefits. READ MORE