Essays about: "thesis brand development fashion"

Showing result 6 - 10 of 18 essays containing the words thesis brand development fashion.

1. 6. Is Fashion for the People, loved by all the People?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Brüchert; Nsunge Kaniki; [2021]
   Keywords : Inclusion; Purchase Intention; Inclusive Fashion; Attitude; Generation Y; Business and Economics;

   Abstract : Thesis purpose: The purpose is to enhance the understanding of the influence inclusion has on Generation Y consumers when utilised in fashion brands. By isolating two areas of interest namely marginalised gender and size, we aim to provide insight into their effects on the attitude and purchase intention. READ MORE

3. 7. Business Model Innovations and Sustainability Transitions : The Case of Circular Business Models in the Fashion Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Riku Salmi; [2020]
   Keywords : Circular Economy; Business Model; Innovation; Fashion; Multi-Level Perspective; Clothing Resale;

   Abstract : The concept of circular economy has gained a lot of interest among both researchers and practitioners. Moving from the traditional linear “take, make, disposal” resource management approach towards circular economy principles that aim to keep resources in a loop of usage is considered to be a possible way for material-intensive industries to decouple economic growth from environmental constraints. READ MORE

4. 8. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
   Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

   Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE

5. 9. Fashion E-Commerce in the 3D Digital Era : A 3D Interactive Web User Interface for Online Products

   University essay from KTH/Medieteknik och interaktionsdesign, MID

   Author : Hanyue Zhou; [2018]
   Keywords : 3D Web User Interface; Fashion E-commerce; Customer Experience; 3D webbgränssnitt; Fashion E-handel; Kundupplevelse;

   Abstract : Fashion brands have always been avant-garde in embracing new technologies and new formats of retail business models. The rapid development in 3D digital technologies, including 3D scanning, 3D modelling and 3D web rendering, have brought many new opportunities to the fashion industry, especially in shaping the future fashion e-commerce. READ MORE

6. 10. Managing for sustainable fashion - A comparative review of the Higg Index 2.0 Brand and Retail Module and the UN Sustainable Development Goals

   University essay from Lunds universitet/Miljö- och energisystem; Lunds universitet/Ekosystemteknik (CI)

   Author : Malin Hansson Reuter; Lia Zetterlund; [2018]
   Keywords : UN Sustainable Development Goals; Higg Index; Sustainable Apparel Coalition; LCA; Impact categories; sustainable fashion; CSR; environmental management system; Technology and Engineering;

   Abstract : This master’s thesis investigates sustainability management within a fashion company and how a company could use the sustainability management tool the Higg Index 2.0 Brand and Retail Module to work towards its prioritised UN Sustainable Development Goals (SDGs). READ MORE