Essays about: "thesis brand development fashion"

Showing result 16 - 18 of 18 essays containing the words thesis brand development fashion.

1. 16. The Dimensions of Involvement: How They Relate to Fashion Buying Behavior

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Philippa Ahlström; Robin Fischer; [2011]
   Keywords : Brand category choice; Buying behavior; Fashion involvement; Information search behavior; Involvement dimensions;

   Abstract : Involvement with products is a topic that has been studied thoroughly during the last decades. When reviewing the literature, we found that involvement can be divided into four different dimensions: product, brand, consumption and advertising involvement. READ MORE

3. 17. Knit on Demand-Customized knitwear reaching new dimensions

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : HANNA MARKWORDT; [2010]
   Keywords : customisation; communication; marketing;

   Abstract : The fashion market has since the very beginning been characterized by high variety, emotions and desires. The development of the industry however has arrived at a present reality where an overflow of such characteristics has resulted in a challenging volatility and fragmentation. READ MORE

4. 18. Internationalization - Case Study of Polarn O. Pyret

   University essay from Institutionen för ekonomi

   Author : Frida Jonsson; [2008]
   Keywords : Internationalization; market selection; entry mode; clothing companies;

   Abstract : Aim: As a result of growing globalization and competition the issue of internationalization is becoming more and more important and relevant for companies all over the world. With fading barriers to trade, investment opportunities and technological innovation, more and more companies see new openings for increased profit and growth by going international. READ MORE