Essays about: "thesis brand development fashion"

Showing result 11 - 15 of 18 essays containing the words thesis brand development fashion.

  1. 11. International Branding Strategies : In Swedish and Russian Fashion Companies

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daria Levitskaya; [2016]
    Keywords : Brand; strong brand; branding; brand management; branding strategy; international branding strategy; fashion; fashion brand; fashion industry; brand image; brand inspiration; brand-based organizational;

    Abstract : There are a lot of different business strategies for any company. However, in the fashion industry, the best way to become successful is to develop the brand using special branding strategies. Hence, a brand is the main weapon for fashion companies, which helps to launch international market and to create loyal customers around the world. READ MORE

  3. 12. Opportunities and barriers to CSR : A qualitative case study of the most important aspects of CSR in medium-sized fashion companies in the moderate price range

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Bianchi; Malin Fredriksson; [2016]
    Keywords : barriers; opportunities; corporate social responsibility; CSR; CSR strategy; consumer behavior; fashion consumers; medium-sized fashion companies; moderate price range; fashion branding; fashion value chain; upstream value chain; purchasing; quality assurance; coordination; branding; sustainability; sustainable development;

    Abstract : This thesis covers a qualitative case study of corporate social responsibility work in medium-sized fashion companies in the moderate price range. The aim of the study was to research the barriers and opportunities to corporate social responsibility in medium-sized fashion companies within the moderate price range in order to understand which aspects that are most important for these companies to focus on. READ MORE

  4. 13. Chinese Luxury Consumers: A new rising purchasing power ——“Chinese Dama”

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Dawei Guo; Zhikun Liu; [2016]
    Keywords : Fashion luxuries; Chinese Dama; Attitudes; Motivation.;

    Abstract : Luxury consumption is more and more common in China with the rapid economic development today. Chinese consumers are becoming a main purchasing power of the fashion luxury brands.Chinese women accounted for 45 percent of Chinese luxury goods consumption at the end of 2012. READ MORE

  5. 14. E-Customer values in Vietnamese apparel industry : A study from customers' perception

    University essay from IHH, Företagsekonomi

    Author : Long Vu; Nga Phan; Ha Truong; [2011]
    Keywords : Customer value; value-adding factors; e-commerce; apparel industry; Vietnamese market; customers perception;

    Abstract : Key words:         Customer value, value-adding factors, e-commerce, apparel industry, Vietnamese market, customers’ perception.  Background:      Along with the development of many applications from Internet, Electronic Commerce (e-commerce) has changed the business scene in the global economy by emerging as a new, efficient channel of doing business. READ MORE

  6. 15. Special collections : Something old, something new, something borrowed, something green

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Jessica Gullme; Signe Bremell; [2011]
    Keywords : special collections; designer collaborations; occasional collections; limited edition; overconsumption; brand extension;

    Abstract : Purpose: The purpose of our thesis is to make an analysis and create an understanding for how the development for special collections, within the fashion retail segment, will look in the future and to see if/how special collections are connected to overconsumption.Methodology: In this thesis, we have relied on a qualitative research strategy for collecting and analyzing data. READ MORE