Essays about: "thesis in loyalty program"

Showing result 1 - 5 of 25 essays containing the words thesis in loyalty program.

1. 1. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Yidan (Nickia) Liang; [2023]
   Keywords : Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

   Abstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE

3. 2. Challenges and opportunities of blockchain-based system for energy communities

   University essay from Luleå tekniska universitet/Datavetenskap

   Author : Elyas Khorasani; [2022]
   Keywords : Energy communities; Blockchain; Rewarding systems; Loyalty programs; Green energy incentives;

   Abstract : Blockchain technology has attracted a lot of interest recently. Many different sectors from all over the world are now researching the technology to find any prospective uses that can enhance their company. READ MORE

4. 3. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Jacob Lundberg; Emil Svensson; [2022]
   Keywords : Loyalty programs; customer loyalty; loyalty schemes; card loyalty; loyalty card; attitudinal loyalty; behavioral loyalty; composite loyalty; brand loyalty.;

   Abstract : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership.   Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. READ MORE

5. 4. The role of Cryptocurrency in shaping customer loyalty

   University essay from Umeå universitet/Företagsekonomi

   Author : Jose Ildefonso Gongora Chavez; Vijitha Dasanayaka; [2022]
   Keywords : cryptocurrecies; cryptocurrency; cryptos; loyalty programs; loyalty reward porgram; reward porgram; loyalty;

   Abstract : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. READ MORE

6. 5. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : PHILIP BÖRJESSON; [2021]
   Keywords : Automotive Industry; Car Retailing; Customer-Centricity; Digital Transformation; Dynamic Capabilities; Value Offering; Innovation; Bilindustrin; bilhandel; digital transformation; dynamiska förmågor; innovation; kundfokusering; värdeerbjudanden;

   Abstract : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. READ MORE