Essays about: "loyalty programs"

Showing result 1 - 5 of 38 essays containing the words loyalty programs.

  1. 1. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Linnea Olsson; [2018]
    Keywords : Marketing Communication;

    Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE

  2. 2. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Philip Meier; Eleni Anastasiadou; [2018]
    Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

    Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE

  3. 3. Predicting Customer Lifetime Value : Understanding its accuracy and drivers from a frequent flyer program perspective

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Kevin Do Ruibin; Tobias Vintilescu Borglöv; [2018]
    Keywords : ;

    Abstract : Each individual customer relationship represents a valuable asset to the firm. Loyalty programs serve as one of the key activities in managing these relationships and the well-developed frequent flyer programs in the airline industry is a prime example of this. READ MORE

  4. 4. Customers’ Perceptions and Preferences of Loyalty Programs within the Clothing Industry

    University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Author : Annika Faßbender; [2018]
    Keywords : ;

    Abstract : .... READ MORE

  5. 5. Retain your gamblers : A study of behavioural loyalty in a market with low switching costs

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Oliver Fjätström Zetterberg; Julia Schelin; [2017]
    Keywords : Loyalty program; Switching costs; Online casino; Video slots; Churn rate;

    Abstract : The iGaming industry has exploded the last decade. With more competitors on the market with low switching costs, retention of players is an issue not yet resolved. Attracting players through offers has made the iGaming industry less lucrative due to its high competition, where a “bonus war” has taken over. READ MORE