Essays about: "thesis on brick"

Showing result 21 - 25 of 52 essays containing the words thesis on brick.

1. 21. Social proof as a promotional persuasion tactic - A quantitative comparative study on the individual and joint effects of scarcity and urgency on consumer behaviour

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Gustav Broström; [2019]
   Keywords : urgency; scarcity; social proof; e-commerce;

   Abstract : With the emergence of e-commerce, the way consumers are shopping has changed drastically and the competition has increased. In order to stay profitable, retailers have to come up with more innovative and effective ways to attract and convert possible customers. READ MORE

3. 22. AUGMENTING THE REALITY : Can AR Technology Entice Consumer Engagement? A Quantitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : André Hellgren; Simon von Pongracz; [2019]
   Keywords : Augmented reality; consumer engagement; Technology Acceptance Model; Hype Cycle; perceived usefulness;

   Abstract : Today, advances in the technological sector spurs invention toward new heights. What can be achieved today was just decades ago science fiction. Recent years, augmented reality has emerged which is explained by Kipper & Rampolla (2012, p. 1) as a technology that combines the real world with virtual objects which creates a supplement to reality. READ MORE

4. 23. Collecting Data for Building Automation Analytics : A case study for collecting operational data with minimal human intervention

   University essay from KTH/Radio Systems Laboratory (RS Lab)

   Author : Jonathan Jan; [2018]
   Keywords : Building Automation System; Smart buildings; Big data; Building Management System; Project Haystack; Fastighetsautomationssystem; Smarta byggnader; Big data; Building Management System; Project Haystack;

   Abstract : Approximately 40% of the total energy consumption within the EU is due to buildings, and similar numbers can be found in the US. If the principal inefficiencies in buildings were easily identifiable, then a facility manager could focus their resources to make the buildings more efficient, which would lead to both cost savings for the facility owners and decrease the building’s ecological footprint. READ MORE

5. 24. Integrating online and offline worlds through mobile technology in physical stores : A quantitative study investigating the impact of technology readiness on the technology acceptance model for mobile technologies in physical retail

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Jakob Bank; [2018]
   Keywords : Retail; mobile technology; brick and mortar; omni-channel; technology acceptance mode; technology readiness; optimism; innovativeness; discomfort; insecurity; perceived usefulness; perceived ease of use.;

   Abstract : Customers uses both offline and online channels before the final purchase, retailers that are operating and selling their products both online and offline can benefit from aligning the experiences on their channels by using an omni-channel strategy. The smartphone is becoming a natural part of our day-to-day life and keeping us connected, also when visiting abrick and mortar retailers. READ MORE

6. 25. The Era of Artificial Intelligence in Swedish Banking : Exploring Customer Attitudes Towards AI as a Substitute to Brick and Mortar Offices

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Isabel Bergström Stacey; Philip Svenningsson; Anton Thoresson; [2018]
   Keywords : Online Banking; Artificial Intelligence; Brick and Mortar Offices; Customer Service; Swedish Banking Industry; Customer Attitudes; Technology Acceptance Model;

   Abstract : Background: The wave of Artificial Intelligence (AI) is marching on, replacing jobs and traditional services, and is predicted to be one of the biggest marketing trends in the close future. Four of the major Swedish banks have started to implement AI as a customer service channel. READ MORE