Essays about: "thesis on electronic marketing"

Showing result 21 - 25 of 41 essays containing the words thesis on electronic marketing.

  1. 21. Who gets to play the electronic musik? : A gender equal perspective on Lost Beach club stage in Ecuador.

    University essay from Linnéuniversitetet/Institutionen för musik och bild (MB)

    Author : Carolina Lindén; [2016]
    Keywords : ;

    Abstract : The purpose with this thesis was to, through a gender perspective, get an insight in equality between genders at the electronic music stage is in Ecuador, with the renowed club Lost Beach Club as a sample for this study. The thesis is based on an observation study made in November 2016 at three different events, marketing materials and correspondence with a producer. READ MORE

  3. 22. Light a Spark! Addressing Barriers and Enablers to Increase Demand of Electric Vehicles in Southeast Sweden

    University essay from Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling

    Author : Lina Nordström; Lars Runesson; Helena Warnecke; [2015]
    Keywords : Strategic Sustainable Development; Electric Vehicles; Personal Transportation System; Individual Mobility; Community-Based Social Marketing; Behavior Change for Sustainability;

    Abstract : The Personal Transportation System safeguards peoples’ cultural understanding of freedom: to move individually without being dependent on others. However, the increasing number of private vehicles driven on fossil fuels contributes to unsustainability and one of the most urgent issues, climate change. READ MORE

  4. 23. How to manage online review sites successfully : A service management perspective

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malin Wennergren; Emma Dahlin; Martina Enebrand; [2015]
    Keywords : ;

    Abstract : Background: Due to new technologies, electronic word-of-mouth (eWOM) is becoming increasingly important, and has proven to have a significant impact in the decision-making process within the tourist industry. There is a large assortment of research focusing on why consumers voice their opinion online and engage in eWOM. READ MORE

  5. 24. Under Electronic Marketing Influence

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johanna Gustafsson; [2014]
    Keywords : E-newsletters; ; online conversion rate; influence principles; social proof; supply related scarcity;

    Abstract : Marketers today frequently make use of electronic newsletters when communicating promotional content to subscribing consumers. Consumers receive so many of these newsletters that the chief objectives of an electronic newsletter has become to merely be granted attention by the receiver. READ MORE

  6. 25. Interview study of online travel reviews and their impact on a person’s decision making process

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Maria Rosengren; [2013]
    Keywords : consumer behaviour; decision-making process; electronic word-ofmouth; word of mouth; social media; tripadvisor.com; online travel reviews; Social Sciences;

    Abstract : In the past people sought for information via libraries, travel magazines or were inspired by marketing the travel agency made in order to attract consumers. Before the Internet era one way communication was the right way to follow. Since Internet was developed two ways communication has evolved and people can talk to each other worldwide. READ MORE