Essays about: "thesis on electronic marketing"

Showing result 16 - 20 of 41 essays containing the words thesis on electronic marketing.

  1. 16. Contemplating Circular Economy: The Effects of an Integrated Circular Consumption Strategy on Consumer Electronic Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ninni Rydstedt; Quyen Nguyen; [2020]
    Keywords : Circular economy; Sustainable consumption; Green positioning; Consumer brand knowledge;

    Abstract : Circular economy and circular consumption models have attracted much research attention in the last decades, particularly within consumer electronics, as a legitimate solution to our contemporary consumption mindset (i.e. take-make-use-dispose). Initial research has shown positive consumer responses to reused electrical products. READ MORE

  3. 17. A Bad Case of Electronic-Word-of-Mouth : A Bachelor Thesis on Negative EWOM and its Effects on Consumer Purchase Intentions and Brand Attitude

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Johan Klingstedt; Sandra Naderi; [2020]
    Keywords : Electronic Word-of-Mouth; Brand Attitude; Subjective Norms; Purchase Intentions; Online Makreting; Social Media;

    Abstract : Background: The expansion of the World Wide Web has presented new challenges for managers. One of these challenges is the shift in power that favors consumers through the uprising of electronic word of mouth (eWOM). READ MORE

  4. 18. ‘Watch Out’ for Wearables : Factors that influence the purchase intention of smartwatches in Germany

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Mark Afrouz; Tobias Wahl; [2019]
    Keywords : Wearables; Smartwatches; TAM; TPB;

    Abstract : Background: The rapid growth and increased competition in today’s technology industry leads to a growth in consumers’ expectations on new presented products. One of the growing markets within the technology sector are wearable devices – especially smartwatches. READ MORE

  5. 19. Attracting Digital Native Students Through Digital Marketing

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Karin Vennberg; [2018]
    Keywords : Digital natives; education; digital marketing DM ; social media SM ; elaboration likelihood model ELM ; high school; persuasion; peripheral route;

    Abstract : As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. READ MORE

  6. 20. Generation E-commerce : Motivation to write positive and negative online reviews

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Julia Arheden; Timmy Eliasson; Johan Alfredsson; [2016]
    Keywords : eWOM; Motivation; Online Reviews; Positive reviews; Negative reviews; Customer’s motivation; Motivation factors;

    Abstract : Abstract   Purpose: The purpose of this study is to further explore customer’s motivation to write online reviews by understanding what factors motivate customers to write positive and negative online reviews.   Problem: Because of the shift in technology and the introduction of the Internet the way we communicate, search for information and the way we purchase products have significantly changed. READ MORE