Essays about: "thesis on product marketing"
Showing result 16 - 20 of 344 essays containing the words thesis on product marketing.
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16. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. READ MORE
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17. An essay on the discursive state of Sustainable Food Transitions : A discourse analysis of an experimental food company’s marketing material, the “Liberation of Protein Production”
University essay from Uppsala universitet/Industriell teknikAbstract : The thesis' purpose is to investigate the discursive state of sustainable food transitions by examining how Industry, as exemplified by an experimental food company namely Solar Foods at the forefront of the field, communicate and add to this discourse, as observed in their marketing video series Liberators of Protein Production, as well as how it reflects hegemonic discourses, chiefly seen to the amalgamated actors Government and Populace. Discourse theory is used and established as an admittedly austere methodological apparatus as well as analytical framework to collect data and map the discursive landscape, meaning what discourses are communicated and their relations to each other as well as said hegemonic discourses. READ MORE
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18. The transition towards sustainable food systems : A study on the development of aquaponics andits market penetration in Sweden
University essay from SLU/Department of Molecular SciencesAbstract : A food system includes many processes and actors that interact at different levels to maintain human` access to food. As the need for the food increases due to population growth, the activities associated with obtaining the food led to pressure on the environment. READ MORE
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19. Digitalt pass för en grönare modeindustri : en fallstudie av hur ett svenskt klädföretag kan nyttja digitaliseringen för att öka trovärdigheten
University essay from SLU/Dept. of EconomicsAbstract : Modeindustrin har en mycket negativ miljöpåverkan. Industrin är global och innebär ofta en komplex och en icke-transparent leverantörskedja med flera olika aktörer. Denna komplexitet och brist på transparens skapar en ohållbar modeindustri där konsumenten utesluts från viktig information för att kunna fatta ett hållbart köpbeslut. READ MORE
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20. The TikTok effect : A case study on emotional marketing through social media
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE
