Essays about: "thesis on product marketing"
Showing result 21 - 25 of 344 essays containing the words thesis on product marketing.
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21. Influencer marketing: An exploratory study to identify consumer behaviour online
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE
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22. Customer engagement within low involvement product categories - discovered
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. READ MORE
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23. Development of a data-driven marketing strategy for an online pharmacy
University essay from Högskolan Dalarna/Institutionen för information och teknikAbstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE
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24. Consumer Value Perception of Smartphones : A Comparative Study of Swedish and Japanese Millennials
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: With the emergence of smartphones being a novel and increasingly relevant occurrence, and both the Swedish and Japanese markets being highly prominent in smartphone usage and technological adoption, there exists an avenue of research that compares these two markets. This research examines the consumer value perception of smartphones in millennials, the first digital natives, comparatively between the two markets. READ MORE
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25. Polymerization of isatin towards polymers for anion exchange membranes and gas separation applications
University essay from Lunds universitet/Kemiska institutionenAbstract : In a world where the problem of energy resources, pollution and all aspects related to these issues becomes more and more dominant, a greater commitment is needed in the search for solutions. The goal of this project is to make a contribution to the research and development of new materials to reduce the environmental impact in some fields. READ MORE