Essays about: "thesis on sport management"

Showing result 26 - 30 of 33 essays containing the words thesis on sport management.

1. 26. Increased revenues as the key for long-term success in Allsvenskan

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Isak Danielsson; Sofia Grahm; [2011-07-05]
   Keywords : Allsvenskan; Financial and sporting success; stadium; sports management; football;

   Abstract : Background and research problem: Football is the most popular sport in the world and is influenced by stakeholders with different perspectives and interests. The problems with sporting and financial results are a much-debated issue in Sweden at the moment because the majority of all clubs in Allsvenskan have suffered a severe operational loss, which is becoming a serious threat to their existence. READ MORE

3. 27. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Patrik Zackrisson; [2010]
   Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

   Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE

4. 28. Internal Communication from a Managerial Perspective

   University essay from Sektionen för hälsa och samhälle (HOS)

   Author : Yumai Zheng; [2009]
   Keywords : Internal communication; Information; Managers; Small Organisation;

   Abstract : The objective of this thesis is to conduct a research on Eleiko Sport AB’s internal communication from a managerial perspective. The focus of this analysis is to look at how the management and organisation are structured in Eleiko, how the members of the management team view and perceive internal communication, how the internal communication within this small organisation is organised, and which communication channels are being used and why. READ MORE

5. 29. Enhancing Relationships : Strenghtening customer relations through sport sponsorship

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Justus Leistén; Kamran Sairafi; [2009]
   Keywords : sport sponsorship; relationship marketing; trust; commitment; value; satisfaction; loyalty;

   Abstract : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. READ MORE

6. 30. Hopp på Täby Galopp : svensk hindersport ur ett strategiskt marknadsföringsperspektiv

   University essay from SLU/Dept. of Economics

   Author : Amalia Thorstensson; [2009]
   Keywords : hästsport; hästhoppning; Strategic Market Management; affärsstrategi; institutionellt perspektiv;

   Abstract : Horseracing is frequently referred to as the engine behind all horse activity in Sweden and it can be divided in to two main branches: harness racing and thoroughbred racing (HNS, 2008). Jump racing is a part of the thoroughbred racing and the jump racing is characterised by jumps on the racing track. READ MORE