Essays about: "thesis on website advertisement"

Showing result 1 - 5 of 8 essays containing the words thesis on website advertisement.

1. 1. Automated Metadata Extraction for Job Advertisements

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : Evelina Strauss; Usama Safdar; [2022-06-20]
   Keywords : Machine learning; NLP; text classification; computer; science; computer science; project; thesis;

   Abstract : This thesis is written in collaboration with the Swedish Public Employment Service and aims to investigate methods and techniques to automatically extract metadata from unstructured texts. The Swedish Public Employment Service collect job ads from different private job boards and these ads consist of a title and description and are thus of an unstructured format. READ MORE

3. 2. The Effect of Online Advertising in a Digital World : Predicting Website Visits with Dynamic Regression

   University essay from Uppsala universitet/Statistiska institutionen

   Author : Martin Björklund; Felix Hasselblad; [2021]
   Keywords : dynamic regression; prediction; forecasting; time series; machine learning; backward elimination; marketing; advertising;

   Abstract : The goal of the thesis is to accurately predict future values of a company’s website visits and to estimate the uncertainty of those predictions. To achieve this, a dynamic regression model with an ARIMA error term is considered, using advertisement spending with lags and dummy variables for Black Friday and weekdays as predictors. READ MORE

4. 3. To persuade, or not to persuade: An experimental case study of e-commerce consumer responses to persuasive messages

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Erik Nordberg; Carl Wigow; [2020]
   Keywords : Persuasion; Green Pop-up Advertisement; Attitude-Behavior Gap; E-commerce; Second-Hand Retail;

   Abstract : One of the biggest challenges e-commerce face today is how to encourage website visitors to act. The purpose of this thesis was to explore whether persuasion strategies had the potential to get website visitors to act by bridging the gap between attitudes (i.e. what people think) and behaviors (i. READ MORE

5. 4. Impact of Gamification on Social Network Platforms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yakubu Dawud; Suzanna Nikolic; [2020]
   Keywords : User-Generated Content; motivation; digital platforms; viral-marketing; social media; Business and Economics;

   Abstract : This thesis examines the motivational drivers of gamification that influence the willingness to interact among platform end users. Two elements of gamification, reward and challenge were used as independent variables while playfulness, recognition, enjoyment and social influence served as mediating variables. READ MORE

6. 5. The Future of the New Media Economy : exploring the entangling identities of advertising and journalism professionals via the phenomenon of native advertising

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Alicia Gant; [2018]
   Keywords : Marketization of Journalism; Native Advertising; Political Economy of Media; Democracy; Professional Identity; Interpretative Repertoires; Social Sciences;

   Abstract : This thesis explores the relationship between journalism and advertising from the individual professional’s perspective. In-depth qualitative interviews with a total of eleven individuals currently working in Sweden or Denmark as either journalists or advertising, marketing and public relations professionals have been conducted, in which native advertisements have been shown and discussed. READ MORE