Essays about: "thesis social media and pr"

Showing result 1 - 5 of 11 essays containing the words thesis social media and pr.

  1. 1. The Cancelling of Margaux Dietz : How Public Relations Practitioners Reflects on the Intersection of Influencer Marketing and Cancel Culture in Sweden

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Ellinor Ljung; [2023]
    Keywords : Cancel culture; Image Repair Theory; influencer marketing; Margaux Dietz; public relations;

    Abstract : This thesis aims to investigate Swedish PR practitioners’ assessments of and proposed response strategies to the cancellation case of Swedish social media influencer Margaux Dietz. Multiple organisations cancelled their collaborations with Dietz in November 2022 following a criticized video scandal. READ MORE

  3. 2. The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Elena - Maria Vavilov; [2018]
    Keywords : sport communication; strategic communication; Public Relations Intelligence; marathon; distance running; Romania; Facebook; comunicare sportivă; comunicare strategică; Inteligența Relațiilor Publice; maraton; alergare pe distanță lungă; România; Facebook;

    Abstract : This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. READ MORE

  4. 3. Instagram as a Marketing Tool : A Case Study about how Companies Communicate their Brands on Social Media

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Ena Buinac; Jonatan Lundberg; [2015]
    Keywords : Social Media; Instagram; start‐ups; branding; e‐commerce; digital marketing;

    Abstract : Social media – over the last decade with the development of technology, this new worldwide phenomenon occurred on the horizon and changed the traditional marketing ways forever. Many companies therefore seek these new platforms in order to come closer to potential customers. READ MORE

  5. 4. Global anti-corporate activists and their communication strategies: an analysis of the use of rhetoric to engage with publics

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sara Cavalleri; [2014]
    Keywords : Social Sciences;

    Abstract : This thesis examines the rhetoric used on three anti corporate activist groups to draw visitors’ attention to their causes and support them and get them engaged and involved in their campaigns. In particular, global anti corporate activism is examined in this thesis, as an interesting yet not so much explored topic of research. READ MORE

  6. 5. Because you cannot recommend yourself

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Tuire Melander; [2014]
    Keywords : practitioner perspective; public relations; communication; social media; blogs; blog marketing; Social Sciences;

    Abstract : “Because you cannot recommend yourself” – An exploratory study of practitioner perceptions on the use and challenges ofblogs as a medium in PR In the 21st century, an overwhelming majority of all information generated by companies and consumers is digital. Having gone from passive audiences to actively coproducing content for PR and marketing, consumers are better positioned than ever to share their experiences and recommendations through online social networks. READ MORE