Essays about: "thesis topic in marketing research"

Showing result 1 - 5 of 104 essays containing the words thesis topic in marketing research.

  1. 1. Customer engagement within low involvement product categories - discovered

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Olivia Blomqvist; Joel Samuelsson; [2022]
    Keywords : Customer engagement; engagement; involvement product categories; involvement; consumer behavior; antecedents; marketing; brand community; brand equity.;

    Abstract : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. READ MORE

  2. 2. The Creation of an Influencer Marketing Strategy to Favour Growth

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Madeleine Bogg; Amanda Edberg; [2022]
    Keywords : Influencer marketing; social media marketing; marketing; growth; market penetration; market development; product development; diversification; strategy; organic growth; Influencer marketing; social media marketing; marknadsföring; tillväxt; marknads penetration; marknadsutveckling; produktutveckling; diversifiering; strategi; organisk tillväxt;

    Abstract : Today many companies are using influencers in the marketing strategy. However, there is an expressed need for more research on the topic influencer marketing and on how the marketing strategy should be formed in order to match and facilitate the growth of a company. READ MORE

  3. 3. White Nicotine Pouches of Freedom?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Malin Nilsson; Emmy Nordin; [2022]
    Keywords : Femvertising; Greenwashing; Healthwashing; Intention to Purchase; White Nicotine Pouches; Social Sciences;

    Abstract : In today’s digital climate, consumers are constantly exposed to marketing and communication from companies and organisations. The increase in marketing has subsequently led to the birth of new, and in some cases, misleading advertising strategies, such as Greenwashing and Healthwashing. READ MORE

  4. 4. Holoportation: a qualitative study on the NextGen communication channel

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Natalie Koutny; Vinod Kumar Verma; [2022]
    Keywords : ;

    Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE

  5. 5. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

    University essay from Göteborgs universitet/Graduate School

    Author : Xiaoxi Hu; [2021-07-08]
    Keywords : VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

    Abstract : Background & Purpose: Supply chain management (SCM) has become a hot topic in the current global competitive markets that drives many companies to explore, especially in inventory management. Vendor Managed Inventory (VMI) as an SCM method enables all participants in the supply chain to achieve rapid development and obtained huge benefits. READ MORE