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1. 1. A Conceptual Model of Mobile Marketing for a Multinational Consumer Goods Company

   University essay from KTH/Mikroelektronik och Informationsteknik, IMIT

   Author : Martin Gårdlund; [2005]
   Keywords : mobile marketing; mobile advertising; wireless marketing; marketing; mobil marknadsföring; mobil reklam; trådlös marknadsföring; marknadsföring;

   Abstract : In the last 10 years, mobile phones have gone from being an exclusive almost unnecessary high-tech device to being an everyday item, used by billions of people around the world. The technology evolution has changed phones from a suitcase sized mobile phone imitating its stationary counterpart, to a small communication device that can perform more than twenty different tasks and is usually less than half the size of the a traditional fixed phone. READ MORE