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Found 3 essays matching the above criteria.

  1. 1. European and Asian Customers Perceptiveness Towards Guerrilla Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marika Vasileva; Ruth Angelina; [2017]
    Keywords : Guerrilla Marketing; Interpretation; Perception; Cross-Cultural Marketing; Cross Culture Customer; Advertising; Alternative Marketing;

    Abstract : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. READ MORE

  3. 2. The strategic use of rhetorical proofs in transformational advertising : A case study about SAS’ ‘We Are Travelers’

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Alexander Gårdemyr; Mads Kiholm; [2017]
    Keywords : SAS; We Are Travelers; advertising; transformational advertising; rhetoric; persuasion;

    Abstract : Whether classifying an advertisement as informational, transformational or a mix of both comes down to the message strategy and for it to be successful it essentially needs to be persuasive. In order to persuade consumers one must turn to rhetorical theory (Phillips & McQuarrie, 2004). READ MORE

  4. 3. Beauty Advertising - Message and Content

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Philip Jonzon Jarl; [2013]
    Keywords : Beauty advertising; advertising strategy; advertising message; creative content; message;

    Abstract : By an extensive analysis of TV commercials from 38 large brands and sub-brands from beauty segments skin care andcolor cosmetics, the thesis provides a mapping and an insight into beauty advertisement. This is done by exploring theconnection between advertising strategy, message and creative content. READ MORE