Essays about: "transkreation"

Found 1 essay containing the word transkreation.

  1. 1. Transcreation in Translation : A study of the use and importance of transcreation in the Swedish translations of English marketing slogans

    University essay from Stockholms universitet/Tolk- och översättarinstitutet

    Author : Linnéa Nyberg; [2023]
    Keywords : Translation; translation studies; transcreation; English to Swedish; translation strategies; text functions; questionnaire; text analysis; Översättning; översättningsvetenskap; transkreation; engelska till svenska; översättningsstrategier; textfunktioner; enkät; textanalys;

    Abstract : This thesis explores the importance of transcreation in the translation of marketing slogans and how experience is pivotal when translating. The overall aim is to offer an insight into how professional and non-professional translators tackle translation problems in the form of rhetorical devices common to marketing language. READ MORE