Essays about: "tv commercials thesis"

Showing result 11 - 14 of 14 essays containing the words tv commercials thesis.

  1. 11. Cell Phone Carriers, TV-Commercials & Branding : A study of cell phone carriers TV- commercials, branding and its affect on young people

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Robin Sköld; Magnus Nilsson; [2009]
    Keywords : Cell Phone Carrier; Cell Phone Operator; TV- commercials; Branding; Communication strategy; Advertising;

    Abstract : Problem: As almost everyone has a cell phone today, keeping your customers is very important. An important group for cell phone carriers is young people. This is a group that uses cell phones more and more. However, attracting these people could be hard. READ MORE

  3. 12. Influence of culture and national image on marketing : A study of IKEA’s promotion in Sweden and France

    University essay from Företagsekonomiska institutionen

    Author : Martin Gustafson; Eric Jonsson; [2008]
    Keywords : ;

    Abstract :   This thesis investigates how cultural differences between Sweden and France are manifested in IKEA’s promotion material and the extent to which Sweden is emphasised as the country of origin. The study analyses the photos and the language in the IKEA catalogues in Sweden and France, the content of five different TV commercials and data from previous empirical studies. READ MORE

  4. 13. Guerrilla Marketing : Reaching the customer in an untraditional way

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Per Sandberg; Henrik Stierna; [2006]
    Keywords : Guerrilla Marketing; Marketing; Entrepreneurship;

    Abstract : Introduction: One is under continuous influence of commercials and advertisements each day, it has reached to such a level that the end customer are blocking today’s channels. Therefore the authors of this thesis argue that mainstream marketing approaches are getting old, TV commercials and traditional advertisements are not as effective as it has been. READ MORE

  5. 14. Inferences in advertising : A study of Swedish and Russian TV commercials

    University essay from Lunds universitet/Allmän språkvetenskap

    Author : Liana Melchenko; [2003]
    Keywords : TV-reklam; Reklamspråk; Rysk TV; Svensk TV; Reklamteknik; Linguistics; Lingvistik; Languages and Literatures;

    Abstract : This thesis explores the role of inferences in advertising discourse. Based on the study of conversational implicatures by Grice (1975), and the distinction between ostensive and covert communication elaborated by Sperber and Wilson (1986), a typology of inferences in advertising is proposed. READ MORE