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Showing result 1 - 5 of 14 essays matching the above criteria.

  1. 1. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Louise Nygren; Josefine Albinsson; [2019]
    Keywords : Perceptions; attitudes; online casino gambling; TV-commercials; semiotics; rhetoric;

    Abstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE

  3. 2. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Simeon Kovachki; Ventsislav Marinov; [2018]
    Keywords : Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE

  4. 3. The Gender of Kinder-Chocolate : A Visual Analysis of TV Commercials and the Representation of Gender and Children

    University essay from Linköpings universitet/Tema Barn

    Author : Alexia Langas; [2018]
    Keywords : gender; children; commercials; Kinder; visual analysis;

    Abstract : This thesis examines the gender portrayal of gender in relation to children in TV commercials by the brand Kinder. Gender, Advertising and children are three topics that in relation to each other are a highly important study topic. READ MORE

  5. 4. The Impact of Environmental and Societal CSR Messages on Purchase Intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Nickilina Heikkilä; Julia Freter; [2014]
    Keywords : Corporate Social Responsibility; Theory of Planned Behavior; Environemntal marketing; Societal marketing; Purchase Intention;

    Abstract : This thesis studies how the inclusion of corporate social responsibility (CSR) messages in advertisements influence consumers' purchase intentions in the Swedish Energy Sector. Through comparing the effects of TV commercials that either do or do not include CSR activities of the company, it was investigated how consumers' purchase intentions are affected when chosing energy provider. READ MORE

  6. 5. Beauty Advertising - Message and Content

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Philip Jonzon Jarl; [2013]
    Keywords : Beauty advertising; advertising strategy; advertising message; creative content; message;

    Abstract : By an extensive analysis of TV commercials from 38 large brands and sub-brands from beauty segments skin care andcolor cosmetics, the thesis provides a mapping and an insight into beauty advertisement. This is done by exploring theconnection between advertising strategy, message and creative content. READ MORE