Essays about: "user behaviour"

Showing result 11 - 15 of 351 essays containing the words user behaviour.

  1. 11. From Support to Disruption : Highlighting the discrepancy between user needs, current AI offerings and research focus for professional video creators, a situated user study.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sietse van den Nieuwenhuijzen; [2023]
    Keywords : Artificial Intelligence; Video Production; User-Centered Design; AI Ethics; Generative AI; Artificiell Intelligens; Videoproduktion; Användarcentrerad Design; AI-etik; Generativ AI;

    Abstract : Artificial intelligence (AI) has the potential to transform various industries, including the creative industry [1]. The potential disruption is facilitated by technology-driven products, with these products it is increasingly important to keep user goals, behaviour and needs at the centre during the development and designing phase. READ MORE

  3. 12. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

    University essay from

    Author : Clara Dahlgren; Leon Enshagen; [2023]
    Keywords : TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

    Abstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE

  4. 13. A study on how a dashboard for energy data visualisations can be designed to be usable and inspire pro-environmental behaviour in an industry setting

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Sofie Drugge Eneroth; Alice Elkjaer; [2023]
    Keywords : Usability; learnability; subjective satisfaction; behavioural change; energy data visualisations; HCD; eco-feedback; personas; prototyping;

    Abstract : An essential part of combating climate change is to reduce energy consumption. As the industrial sector was accountable for approximately a third of the total global carbon dioxide equivalents in 2019, it is crucial for industries to manage their energy usage. READ MORE

  5. 14. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?

    University essay from Högskolan i Halmstad

    Author : Jonas Helgesson; Kristian Stojkovic; [2023]
    Keywords : Consumer Attention Span; Digital Marketing Strategies; Consumer Behaviour; Digital Media Platforms; Konsumenters Uppmärksamhetsförmåga; Digitala Marknadsföringsstrategier; Konsumentbeteende; Digitala Medieplattformar;

    Abstract : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. READ MORE

  6. 15. Discovering Zimbabwean Digital Literature : An Exploratory Study of the Typologies and Properties of Online Audiences of Ephemeral Literature

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Earl Dube; [2023]
    Keywords : Zimbabwe; digital literature; online audience; ephemeral literature; community; frame of relevance; Afrocentricity; Communicative Figuration;

    Abstract : Cathrine Phiri's novel ‘Never Mine’ on Facebook, highlights the liberating potential of online literary engagement, particularly for female readers, amid creative restrictions in Zimbabwe. Utilising both the Afrocentric and Communicative Figuration concepts, the study examines how digital ephemeral literature fosters connection and conversation. READ MORE