Essays about: "user-generated content"

Showing result 26 - 30 of 123 essays containing the words user-generated content.

  1. 26. Using Machine Learning to Understand Text for Pharmacovigilance: A Systematic Review

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Patrick Pilipiec; [2021]
    Keywords : ;

    Abstract : Background: Pharmacovigilance is a science that involves the ongoing monitoring of adverse drug reactions of existing medicines. Its primary purpose is to sustain and improve public health. READ MORE

  3. 27. Leveraging brand co-creation in a digital era: An IKEA case study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Örnhem; Sophie Weir; Jesper Karlsson; [2021]
    Keywords : Co-creation; IKEA; Brand Engagement; Brand Self-congruity; Category Involvement; Brand Interactivity; Brand Communities; Brand Value; Brand Knowledge; Web 2.0; User Generated Content; Business and Economics;

    Abstract : Purpose: The purpose is to examine how IKEA works with customer brand co-creation and how it can be further leveraged in the digital era. Methodology: This paper adopts a qualitative case study method, where the primary data consists of an interview with a Social Media Specialist with pre-existing knowledge of brand co-creation at IKEA in Sweden. READ MORE

  4. 28. What motivates you? : Exploring the underlying motivational factors for participation in UGC contests on Instagram.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Alice Fredriksson; Linnea Hallgren; Malin Vall; [2021]
    Keywords : Motivation; User-generated content; Instagram; contests; gamification; uses and gratification theory;

    Abstract : Background: Throughout recent years, the amounts of competitions on Instagram have increased and is now a popular marketing tool for companies to use. The strong competition in digital marketing has led to the need for brands to effectively utilize this marketing strategy. READ MORE

  5. 29. THE INFLUENCE OF ONLINE COMMUNITIES, eWOM & UGC - A NON-PROFESSIONAL INVESTOR PERSPECTIVE

    University essay from Umeå universitet/Företagsekonomi

    Author : Linn Regfeldt; Isabelle Pallin; [2021]
    Keywords : Online communities; eWOM; UGC; behavioural finance;

    Abstract : During 2020, online brokers experienced an increase in people who began to invest their money on the stock market. This, because covid-19 made people realize that they needed an economic buffer in difficult times. Moreover, the stock market declined in the beginning of 2020 due to the pandemic which made people see the chance to make profits. READ MORE

  6. 30. USER GENERATED CONTENT IN THE DESTINATION IMAGE PRESENTATION : THE DESTINATION VIENNA

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Natalie Lindgren; [2021]
    Keywords : UGC; SOR; EVM;

    Abstract : UGC has become an important part of traveling both for the companies and for the travellers themselves. The topic is currently at its forefront of research, which makes the area of study even more relevant. Followed by the development of social media in the corporate world and especially its major part in the everyday life of Generation Y. READ MORE