Essays about: "user-generated content"
Showing result 31 - 35 of 123 essays containing the words user-generated content.
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31. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE
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32. Mobilising the Lebanese Diaspora in Times of Political Turmoil at “Home” : Investigating online engagement practices and the roles of the alternative online medium Thawra Chronicles in the context of the Lebanese Revolution 2019
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : This research focuses on the contemporary case study of the Thawra Chronicles, founded by three London-based members of the Lebanese diaspora in the wake of the Lebanese Revolution in early October 2019 to support the social movement from afar, targeting non-Lebanese individuals as well as Lebanese within and beyond its borders. Thawra Chronicles is a multifaceted, independent alternative online outlet aiming at commemorating the revolution, by providing information, curating art as well as serving as a space of participation through the upload of user-generated content and pledges. READ MORE
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33. Would companies benefit from incorporating consumer generated ads in their marketing strategy?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Technological developments constantly change companies' marketing strategies and theoverall communication between companies and their customers. This has led to new forms ofmarketing such as user generated content (UGC) marketing. UGC has been proposed to beperceived as more trustworthy and authentic than traditional firm created content. READ MORE
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34. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and Purpose: In order to stay competitive in a rapidly changing business environment, the question of growth is perceived to be an essential issue of survival and entrepreneurial behavior. Traditionally, strategies related to growth have mostly been related to expenses on marketing or acquisitions of smaller competitors. READ MORE
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35. Preprocessing method comparison and model tuning for natural language data
University essay from Högskolan Dalarna/MikrodataanalysAbstract : Twitter and other microblogging services are a valuable source for almost real-time marketing, public opinion and brand-related consumer information mining. As such, collection and analysis of user-generated natural language content is in the focus of research regarding automated sentiment analysis. READ MORE
