Essays about: "user-generated content"

Showing result 36 - 40 of 123 essays containing the words user-generated content.

  1. 36. Social media effects on diaspora tourism : A case study on second generation of Iranian immigrants in Stockholm

    University essay from Södertörns högskola/Turismvetenskap

    Author : Paria Izadi; [2020]
    Keywords : Diaspora Tourism; Stockholm; Second Generation; Social Media; Iran;

    Abstract : The impact of social media in tourism industry is significant. This study examines the role, impact, and relationship of social media platforms among second generation Iranian Swedish in Stockholm as a segment of tourism market when travelling to Iran. READ MORE

  3. 37. Sustainability on Social Media - A content analysis of how the #sustainability is represented on the social media platform Instagram

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Katharina Engelin; [2020]
    Keywords : sustainability; social media; Instagram; mainstream media; public representation; framing theory; agenda setting theory;

    Abstract : The increasing presence of sustainability in multiple contexts of today’s societies has led to the phe- nomenon of proliferating representations of the term. A lack of consensus towards the terminology within theory and media representations formed the base for uncertain understandings in public. READ MORE

  4. 38. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Anna Liang; [2020]
    Keywords : destination image; travel vlog; information source; UGC; social media; DMO; Social Sciences;

    Abstract : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). READ MORE

  5. 39. Listen, Learn, Leverage : How Social Listening Enhance Organizations’ Marketing Strategies

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Linn Grönqvist; Sandra Hillergren; [2020]
    Keywords : Social listening; Marketing strategy; Dissemination; Social Listening Process; Intentions of Social Listening; Impacts of Social Listening;

    Abstract : Background Social media has increased tremendously in users during the last years, which consequently has transformed the way people create, collaborate and communicate information. Given the wide usage, the opportunity for businesses to listen and analyze consumers' opinions online has increased. READ MORE

  6. 40. Transfer Learning for Multilingual Offensive Language Detection with BERT

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Camilla Casula; [2020]
    Keywords : ;

    Abstract : The popularity of social media platforms has led to an increase in user-generated content being posted on the Internet. Users, masked behind what they perceive as anonymity, can express offensive and hateful thoughts on these platforms, creating a need to detect and filter abusive content. READ MORE