Essays about: "value creation logic"

Showing result 21 - 25 of 74 essays containing the words value creation logic.

  1. 21. Transition towards digital servitization in fossil-free society : An explorative study in the construction equipment industry

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Sare Mobtaker; [2021]
    Keywords : Servitization; service logic; digital servitization; business model; fossil-free society; value co-creation; manufacturing industry.;

    Abstract : Sustainability is one of the mega trends that is emerging nowadays. It is built on protecting our planet and its resources. Agenda 2030 is a universal call to action, which demonstrates the significance of moving towards sustainability in three different areas of environmental, social, and economic at the international level. READ MORE

  3. 22. Co-creators or puppets? : a study on AI-marketing’s role in consumers’ value co-creation

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Frida Bergquist Olsson; Hanna Dahl; [2021]
    Keywords : Digital marketing; AI Marketing; AI-based decision aids; Service-Dominant Logic; Value co-creation; Value co-destruction; Consumer value;

    Abstract : In recent years, AI has received increased attention in the field of marketing and is believed to grow even more in the future. It seems that the use of AI in marketing has a significant impact on consumer value creation. READ MORE

  4. 23. Ecosystem Goal Alignment and Institutional Change : Increasing Resilience and Competitiveness in Värmland

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Eric Kjellberg; Daniel Oldenmark; [2021]
    Keywords : Service ecosystem; Service dominant logic; value co-creation; goal alignment; institutional change; resilience; rural regions;

    Abstract : Economy professor Kjell Nordström argued at the Nordic Business forum Sweden, that regions such as Värmland would turn into wastelands in the aftermath of digitalization and urbanization. Digitalization has rapidly changed service provision effecting the provider-user interaction and service options available. READ MORE

  5. 24. Customer Experience and its Implication for Value Creation within the Night-Time Economy

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Eric Lewerentz; [2021]
    Keywords : Customer Experience; Service Dominant Logic; Night-time Economy; Nightlife; Topic Modelling; Kundupplevelse; tjänstedominantlogik; nattliv; topic modelling;

    Abstract : The consumer behaviour is adapting within industries due to new technologies such as smart phones. As consumer behaviour changes so do companies by adapting their way of engaging and interacting with their customers. This provides potential to innovate new service offerings. READ MORE

  6. 25. A Case Study of Save The Children’s Cross-sector Value Creation

    University essay from Göteborgs universitet/Graduate School

    Author : Martin Wramsby; [2020-09-04]
    Keywords : Cross-sector Collaboration; Collaborative Value Creation; Shared Value; Value Frame Fusion; Save the Children Sweden;

    Abstract : The expanding view of how to deal with societal issues have grown more complex than ever before which have forced, what previously was viewed as unlikely collaborators, to innovate what it means to partner in value creation in support of social progress. The private sectors partnerships with non-governmental organisations (NGOs) have previously largely been limited to philanthropy and simple trade-offs. READ MORE