Essays about: "value creation"

Showing result 11 - 15 of 709 essays containing the words value creation.

  1. 11. Culture for all? : A multiple logics approach to public organisation success

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Katri Hyytiä; Marcus Sandström; [2019]
    Keywords : Management control; Public sector; Institutional logics; Culture; Success;

    Abstract : This paper examines multiple institutional logics in a public sector organisation and how they are reflected in the management control system (MCS) in terms of success. We define two logics, governance and culture logic. READ MORE

  2. 12. See you at LinkedIn - The complex link between employees and organizations

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
    Keywords : LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

    Abstract : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. READ MORE

  3. 13. The Impact Of High Fashion PR In The Creation Of A Fashion Editorial Image

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Isabelle Pandeya; [2019]
    Keywords : public relations; luxury; gatekeepers; fashion magazines; PR policies; Cultural Sciences;

    Abstract : Brand owners protect their brands by setting policies through their public relations departments. The PR policies control how magazines communicate their brands to the public. This study examines the aesthetical values and impact of a brand owner’s public relations policies on fashion editorial images. READ MORE

  4. 14. The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camilla Jacobson; Friedrich Clemens Segebarth; [2019]
    Keywords : role of the brand; platform business model; strategic brand management; value creation; platform-based branding cycle; Business and Economics;

    Abstract : Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. READ MORE

  5. 15. Methods to identify broken neutral fault in LV distribution grids by using existing smart meters infrastructure

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Christoforos Menos-Aikateriniadis; [2019]
    Keywords : ;

    Abstract : The vast majority of Swedish utility network customers for nearly a decade has been supported by Advanced Metering Management (AMM) systems, including smart meters. Vattenfall´s modern smart meters enable a new level of monitoring for LV networks and improved MV network supervision. READ MORE