Essays about: "value creation"

Showing result 11 - 15 of 706 essays containing the words value creation.

  1. 11. The Impact Of High Fashion PR In The Creation Of A Fashion Editorial Image

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Isabelle Pandeya; [2019]
    Keywords : public relations; luxury; gatekeepers; fashion magazines; PR policies; Cultural Sciences;

    Abstract : Brand owners protect their brands by setting policies through their public relations departments. The PR policies control how magazines communicate their brands to the public. This study examines the aesthetical values and impact of a brand owner’s public relations policies on fashion editorial images. READ MORE

  2. 12. The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camilla Jacobson; Friedrich Clemens Segebarth; [2019]
    Keywords : role of the brand; platform business model; strategic brand management; value creation; platform-based branding cycle; Business and Economics;

    Abstract : Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. READ MORE

  3. 13. Blockchain in Supply Chain

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Egon Nelson Corengia; Giovanni Moreschi; [2019]
    Keywords : Blockchain; Supply chain; Customer benefits; Traceability; Transaction costs; Transparency; Trust; Value; Value creation.; Business and Economics;

    Abstract : The purpose of this study is to unveil the determinants of value creation in supply chains and analyse the role of blockchain in this ecosystem. The study follows a qualitative research design through a case study, focusing on the dairy industry in Western Europe. READ MORE

  4. 14. Evaluating Board Work for Innovation. : Towards an Analytical Framework.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : OMAR ALI; [2019]
    Keywords : Board; Board work; Innovation; Strategy; Evaluation; Corporate Governance.; Styrelser; Styrelse; Innovation; Utvärderingar; Bolagsstyrning; Strategi.;

    Abstract : There is an increased need for innovation activities in companies today due to mounting pressure from external factors increasing the urgency for renewal and agility. Digitalisation of processes, products and services sets completely new requirements for competence but also changes the value creation and competitiveness. READ MORE

  5. 15. The Debt-Equity Dilemma : An analysis of the co-movement between Swedish stocks and bonds

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Adam Gustafsson; Frida Nilsson Viberg; [2019]
    Keywords : Co-movements; Stock Market; Bond Market; Capital Structure; Shareholders; Stakeholders;

    Abstract : Throughout the last century there has been an extensve discussion regarding the optimal capital structure.Excessive research has further been conducted to understand the relationbetween the market debt and equity on an aggregated market-level. However, it is observed that the research on thefirm-specific co-movement of stock and bondsis scarce. READ MORE