Essays about: "value-based approach"

Showing result 11 - 15 of 67 essays containing the words value-based approach.

  1. 11. Super Market Bros. : A qualitative study on gamification of sustainable grocery purchases

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Katy Gokal; Alexander Svensson; Simon Johansson; [2022]
    Keywords : gamification; grocery shopping; consumption; SDG 12; sustainability; sustainable consumption; retail;

    Abstract : Background: Gamification is the application of game design elements in non-gameenvironments and is used to optimise experiences. Existing literaturedoes not explain which game design elements are applicable tosustainable grocery purchases or why. READ MORE

  3. 12. A Systematic Study of Semi-Supervised Learning Based on Shapley Value Data Valuation

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Christie Courtnage; [2022]
    Keywords : ;

    Abstract : Semi-supervised learning algorithms seek to train prediction models on both labelled and unlabelled that outperform prediction models trained only on labelled data. Semi-supervised learning is often realised through the selection of unlabelled instances with predicted pseudo-labels. READ MORE

  4. 13. Investigating Perceive Value in B2B Setting

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Shubham Ambekar; Danny Duke Samuel Jonathan Andrews; [2021]
    Keywords : Customer Perceived Value; Functional value; Social value; Emotional value; Laddering technique; Value Hierarchy Model; B2B Marketing;

    Abstract : Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. READ MORE

  5. 14. IN-BETWEEN: PRODUCT DEVELOPMENT STUDY THROUGH INDUSTRIAL AND EXPERIMENTAL APPROACHES

    University essay from Jönköping University/JTH, Industridesign

    Author : Aymerick Marie-Rose; [2021]
    Keywords : Industrial design; Experimental design; Circular design; breadedEscalope; Production process; Transitional space; Coat rack;

    Abstract : Experimental design is a practice operating at the limit between craftmanship, art and technology. In collaboration with the studio breadeEscalope (Vienna, Austria) this project oscillates between research and production to study the link between industrial and experimental approach to design. READ MORE

  6. 15. How corporations’ transition from product branding to corporate branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Lilliehorn; Celina Burian; Johanna Schönberg; [2021]
    Keywords : Strategic Brand Management; Product Branding; Corporate Branding; Brand Transition; Business and Economics;

    Abstract : Purpose: This study explores and defines the transition from product branding to corporate branding by answering the following research questions: • Why are corporations transitioning from product branding to corporate branding? • How are corporations transitioning from product branding to corporate branding? • What does it mean for corporations to transition from product branding to corporate branding? Design/methodology/approach A qualitative research approach was suitable for this research since we studied a complex phenomenon. The primary data was collected through semi-structured interviews with the corporations Thule and Pantamera. READ MORE