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Showing result 16 - 20 of 21 essays matching the above criteria.

  1. 16. Det övertygande förslaget : visuell retorik inom landskapsarkitektur

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Isabelle Forsberg; [2015]
    Keywords : landskapsarkitektur; perspektivbilder; reklambilder; säljande bilder; visuell retorik;

    Abstract : Det är genom skissen, teckningen och bilden som landskapsarkitekten främst kommunicerar sina tankar och idéer till sin omvärld. Men vad är det egentligen som avgör hur en betraktare uppfattar en bild? I denna uppsats undersöks och analyseras landskapsarkitektens gestaltande bild utifrån perspektivet att bildens utformning i sig kan vara väldigt viktig för att lyfta fram ett vinnande koncept. READ MORE

  3. 17. A Billion Reasons to Sell Africa - A Kenyan Case Study

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Jackie Christie; [2014]
    Keywords : Africa; Kenya; Advertising; Semiotics; Billboards; Africa Rising;

    Abstract : ‘Africa Rising’ is an ideology which is gaining increasing traction and momentum amongst economists, analysts and those who would wish to present a positive perspective on the continent’s future.Advertising, more than any other mass media platform stratifies its audience along patterns of consumption and as such manipulates, underlines and marks social difference in ways which are now so embedded as to be commonplace. READ MORE

  4. 18. An attempt in theorizing the urban design competition through the means of rhetoric

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Lisa Ganestam; [2014]
    Keywords : Urban design; architectural competition; rhetoric; Aristotle; action-oriented humanistic theory; three modes of persuasion; topos; interpretation; presentation skills; Europan 11;

    Abstract : This thesis explores urban design competitions, the rhetoric of it and the underlying processes that control the direction, development and result of the same. The intention is to investigate those motivations and motifs that lies behind the architectural competition process, how the competition process may take place, what actors are involved and if there more to the outcome of a competition than merely the design aspects. READ MORE

  5. 19. Communicate Trust without Words

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Krista Krūmiņa; [2013-09-13]
    Keywords : brand trust; social media communication; associations; visual rhetoric; business page; Draugiem.lv; Latvijas Piens;

    Abstract : The purpose of the study is to explore, how Latvian brands can use pictures in their social media communication in order to create more trustful image about itself. To fulfil the purpose, a particular Latvian brand is taken as an example for this study and their visual communication is analysed from two perspectives. READ MORE

  6. 20. Semiotics of Humanitarian Photography

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Konstantinos Paglamidis; [2013]
    Keywords : humanitarian photography; semiotics; fund raising; sign; representamen; interpretant; signifier; signified; visual sign; visual paradigm; anchoring; relay; zero sign; index; symbol; icon; war photography; mythology; visual rhetoric;

    Abstract : Communication campaigns by major organizations in the field of development have been heavily dependent on humanitarian photography to motivate and attract donors. This genre of photography serves its purpose by informing, surprising and attracting the attention of a broad audience. READ MORE