Essays about: "what is mass communication"

Showing result 1 - 5 of 41 essays containing the words what is mass communication.

1. 1. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

3. 2. Not All Heros Wear Capes

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fang Cheng; Hanna Åstrand; [2023]
   Keywords : Keywords: Emotion Creation; Brand Archetype; Myth-telling; System 1; Hero; Ordinary People; Hero’s Journey; Business and Economics;

   Abstract : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. READ MORE

4. 3. Rethinking Imaginaries: A Discussion on the Swedish Tradition of Openness, the GDPR, and the Case of Publication Certificates

   University essay from Lunds universitet/Europastudier

   Author : Diana Stefania Grigorescu; [2023]
   Keywords : openness; freedom of expression; privacy; data protection; GDPR; social imaginary; ideology; utopia; Swedish Riksdag; social reality; European Studies; Social Sciences;

   Abstract : Sweden has an almost three-century-long tradition of openness, whose principles are enshrined in the state’s fundamental laws. When the revolution of the Internet was in full bloom at the turn of the century, with new forms of mass communication innovating the media landscape, Sweden saw the opportunity to strengthen freedom of expression and information, as one of the main pillars of openness. READ MORE

5. 4. MEDIA USE AND VACCINE HESITANCY - A qualitative study of individuals’ media use and vaccine choice in the covid-19 era

   University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikation

   Author : Ellen Hemmingsson; [2022-11-08]
   Keywords : Vaccine Hesitancy; Covid-19; Vaccination; Selective Exposure; the Reinforcement Spirals Model;

   Abstract : Vaccine hesitancy has long been recognized in separate research disciplines concerning different vaccines and societal contexts to comprehend what factors determine individuals’ vaccine choices. Likewise, communication scholars have distinguished how it is possible to select the information that aligns with pre-existing beliefs – particularly in the high-choice media environment with copious information channels. READ MORE

6. 5. Social Media in a Fragile State : An examination of How Increased Internet Access Has Affected The Social Cohesion and Development of Myanmar

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Annmarie Power; [2022]
   Keywords : Social Media; Fragile State; Techno-optimism; Communication for Development; Myanmar;

   Abstract : Social media has been idealised as a valuable tool for supporting democratic change, with digital advocates and international development organisations encouraging the mass adoption of internet-based technology to assist in giving voice to citizens, as a central constituent of the democratisation process. However, it is evident that many fragile states experience challenges posed by digital transitions. READ MORE