Essays about: "marketing students"

Showing result 1 - 5 of 195 essays containing the words marketing students.

1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofia Zetterberg; Joel Söderholm; [2024]
   Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

3. 2. Are consumers inattentive to fuel saving for Electric Vehicles? A stated choice experiment

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Lanxi Ji; [2024]
   Keywords : Climate Change; Electric Vehicle; Stated Choice Experiment;

   Abstract : The transition to electric vehicles (EVs) is a crucial component of the global green transition within the transport sector, where EVs are often characterized by higher initial costs. This study investigates whether enhancing the salience of fuel savings information influences consumer decisions towards EVs, amidst criticisms of manufacturers like Tesla for leveraging such information in marketing strategies. READ MORE

4. 3. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : William Andersson; Karim El-Nahass; Oscar Forsyth; Katri Lantto; Ludvig Lemner; Sara Stråhle; [2023-03-03]
   Keywords : ARG; Alternate Reality Game; Marketing; Advertisement; Master’s program; Game Design; Modularity;

   Abstract : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. READ MORE

5. 4. FIRMS AND BUSINESS GRADUATES: EXPLORING CAREER DEVELOPMENT, TALENT ACQUISITION, AND PERCEPTIONS ON EMPLOYABILITY SOFT SKILLS

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Nuru Aidan Silikale; Melia Zinou; Jiranan Khamphai; [2023]
   Keywords : Firms; Business Graduates; Soft skills; Career Development; Talent Acquisition;

   Abstract : Purpose:                            To explore how firms attract and develop newly graduated business students and review the different marketing strategies that firms use to promote different career paths to newly graduated business students. Additionally, the paper aims to examine the soft skills that hiring firms consider important and explore the perceptions of recent business graduates regarding soft skills and employability. READ MORE

6. 5. Att bryta barriärer : marknadsföringsstrategier för att bredda del-tagandet inom högre studier

   University essay from SLU/Dept. of Forest Economics

   Author : Albin Sternö; Nils Tegnér; [2023]
   Keywords : breddad rekrytering; marknadsföring; relationsmarknadsföring; relationship marketing; riktad rekrytering; SLU; strategisk kommunikation; studentambassador; studentambassadörer; Sveriges lantbruksuniversitet; Uppsala universitet;

   Abstract : Med ett allt mer heterogent samhälle till följd av globalisering och migration har det lagts ett större fokus på att universiteten ska jobba med att integrera och rekry-tera underrepresenterade grupper. Inom Sverige är det idag stora klyftor mellan vilka personer som väljer att studera vidare till högre utbildningar och individers förutsättningar samt bakgrund har en stor påverkan i detta vägval. READ MORE